The search giant has rolled out AI tools that help advertisers target audiences in a less costly way and decide how their marketing budgets should be distributed across Google's ad network.
The core business of digital advertising is expected to have been resilient in the quarter ended Dec. 31, and warnings that economic and geopolitical uncertainty could dampen the ad market are likely to prove overblown, the brokerage said in a separate note last week.
#generative-ai #advertising-business #alphabet #meta #q4-results #google #investment #future-potential #digital-advertising #microsoft
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