Google showcased how ads will integrate into AI Overviews with positive impacts on engagement and conversions, countering concerns about AI disrupting monetization of legacy formats. Sheridan sees this as a promising proof point for long-term potential.
Google's focus on new video ad formats, 3P distribution deals, unique content, and user scale positions it well to benefit from streaming and digital video trends. Sheridan highlights AI's early adoption and monetization in digital advertising as a strength for Alphabet's long-term prospects.
#alphabet-inc #ai-tools #digital-advertising #streaming-video #google-marketing-live #ai-monetization
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