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#digital-advertising
Benzinga
1 month ago
Artificial intelligence

AI-Driven Growth Set To Strengthen Google's Ad Revenue: Goldman Sachs - Alphabet (NASDAQ:GOOGL)

Alphabet's AI tools and services highlighted at Google Marketing Live could enhance ad performance and disrupt legacy formats, positioning the company well in digital advertising and streaming video. [ more ]
Modern Retail
1 month ago
Marketing

CMO Strategies: A guide to ad-supported streaming services, from the top platforms to marketing spend

Streaming video continues to dominate TV usage, especially among younger audiences. [ more ]
Benzinga
1 month ago
Artificial intelligence

AI-Driven Growth Set To Strengthen Google's Ad Revenue: Goldman Sachs - Alphabet (NASDAQ:GOOGL)

Alphabet's AI tools and services highlighted at Google Marketing Live could enhance ad performance and disrupt legacy formats, positioning the company well in digital advertising and streaming video. [ more ]
Modern Retail
1 month ago
Marketing

CMO Strategies: A guide to ad-supported streaming services, from the top platforms to marketing spend

Streaming video continues to dominate TV usage, especially among younger audiences. [ more ]
moredigital-advertising
RAIN News
3 weeks ago
Marketing

Streaming audio up, AM/FM down in new 2024 local advertising forecast from Borrell

Local advertising projected to reach $148.9 billion in 2024, with streaming audio set for significant growth. [ more ]
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