The problem is the CMOs and CEOs who are demanding their marketing teams leverage AI have no idea what problems AI would solve for those teams and no idea how it fits into their existing marketing strategies or technology stack. They also don't realize that there are other, more foundational problems that their marketers are facing that would have a bigger impact on their marketing and business success than trying to chase down the hairy beast of AI.
If your CEO/CMO can't give you a specific problem she wants you to solve with AI, don't commit to using it. Ask the CEO/CMO why she wants you to use AI? What is it about your current strategy/process/execution that's not meeting her expectations? Without a clear problem statement and use case, you will be wasting hours in the AI rabbit hole.
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