'For your consideration': How Janice Min is selling entertainment advertisers on The Ankler
Janice Min's media company is set to potentially hit $10 million in revenue in the current year, exceeding initial projections.
The Ankler's growth is attributed to a three-pronged strategy focusing on creating quality content, attracting valuable audiences, and organizing in-person events. [ more ]
Amazon's Prime Video ads rollout gains traction ahead of upfronts debut
Amazon's advertising revenue grew 24% to $11.82 billion in Q1, driven by sponsored product ads on its e-commerce platform and ads on Prime Video. [ more ]
Amazon reports strong 1Q results driven by its cloud-computing unit and Prime Video ad dollars
Amazon reported strong Q1 results with revenue of $143.31 billion, driven by cloud computing and Prime Video advertising, beating analysts' expectations. [ more ]
Amazon reports strong 1Q results driven by its cloud-computing unit and Prime Video ad dollars
Amazon reported strong Q1 results with revenue of $143.31 billion driven by cloud computing growth and increased advertising revenue from Prime Video. [ more ]
Google enters its 'Gemini era' as search, YouTube ride healthy ad demand
Alphabet reported a 15% YoY revenue increase in Q1, surpassing analyst expectations, with significant growth in ad revenue, especially in search and YouTube.
Google is heavily investing in generative artificial intelligence (AI) software, entering its 'Gemini era' to stay competitive in the evolving search sector. [ more ]
Pro Research: Wall Street digs into Meta's future prospects By Investing.com
Meta Platforms, Inc. (NASDAQ:) is a prominent player in the social media and technology landscape, creating interest among investors and analysts.
Meta's primary revenue comes from advertising, with a focus on APAC advertisers. Financial summaries indicate robust performance and promising future projections. [ more ]
Pro Research: Wall Street digs into Meta's future prospects
Meta Platforms, Inc. (NASDAQ:), known for its suite of products including Facebook, Instagram, and WhatsApp, remains a hot topic among investors and analysts.
Meta's primary revenue comes from advertising placements, with significant contributions from APAC advertisers, particularly Chinese e-commerce platforms like Temu and Shein. [ more ]
Elon Musk's X may lose $75M by year's end amid advertiser flight: report
Elon Musk's social media platform, X, formerly known as Twitter, may lose up to $75 million in advertising revenue by the end of the year as major brands pause marketing spending on the site.
Internal documents show that more than 200 ad units from major brands like Airbnb, Amazon, Coca-Cola, and Microsoft have either halted or considered pausing ad spending on X.
X has struggled with advertisers since Musk's ownership group acquired the company, and content moderation cuts have received backlash, leading to major brands pausing advertising on the platform. [ more ]
X may lose up to $75 million by year-end on advertiser exodus - NYT By Reuters
X could lose up to $75 million in advertising revenue by the end of the year as major brands pause their marketing campaigns.
Musk backing an antisemitic post has led several companies to pause their advertisements on the platform formerly known as Twitter.
X has sued media watchdog group Media Matters, alleging defamation after a report linked major brands' ads with posts promoting Adolf Hitler and the Nazi party. [ more ]
Elon Musk's X may lose up to $75M by year-end on advertiser exodus: report
Elon Musk-owned social media company X could lose up to $75 million in advertising revenue as major brands pause their marketing campaigns.
Musk's backing of an antisemitic post on the platform has led companies like Disney and Warner Bros to pause their advertisements on the site. [ more ]
X sues media watchdog for report on antisemitism and ads DW 11/21/2023
Elon Musk's social media company X is suing Media Matters for defamation, claiming the organization published a report that aimed to harm the platform.
X alleges that Media Matters manipulated the platform to find ads next to extremist posts.
The lawsuit has sparked debate over the responsibility of social media platforms in moderating content and the impact on advertising revenue. [ more ]
Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards
Publishers are seeing success in securing ad revenue through tentpole events and franchises, with early bookings and renewals showing positive trends. [ more ]
ITV First-Quarter Ad Revenue Rises, Studios Unit Posts 16 Percent Drop on Hollywood Strikes Impact
ITV reports a 3% ad revenue gain in Q1 2024, anticipating stronger growth in Q2. ITV Studios faces significant revenue drop due to delivery phasing and external factors. [ more ]
Expedia Has Booked Its Trip To Ad Land | AdExchanger
Expedia Group is embracing the retail media revolution by consolidating its first-party data and building a programmatic advertising data business. [ more ]
Why Meta Fell 12% After-Hours After Q1 Profit Doubled
Meta's first-quarter profit more than doubled driven by higher advertising revenue, while its shares dropped due to lukewarm revenue guidance. [ more ]
The Guardian US is starting its pursuit of political ad dollars
The Guardian US is actively pursuing political advertising for the first time, seeking direct-sold ads for both political candidates and advocacy groups. [ more ]
X will soon let advertisers run ads next to a 'curated list' of creators | TechCrunch
X (formerly Twitter) is introducing a feature that allows advertisers to run ads next to specific content creators in an effort to avoid controversial or offensive content.
Advertisers will have more control over where their ads appear, including the ability to serve ads only on an individual creator's profile. [ more ]
Snap CEO Evan Spiegel: 'Snapchat Is Different Than Social Media' - Snap (NYSE:SNAP)
Snap CEO Evan Spiegel plans to increase advertising revenue by differentiating Snapchat from social media platforms.
Snapchat's unique features, such as its moderated content platform and focus on bringing friends and family closer together, are said to be appealing to advertisers. [ more ]
Pro Research: Wall Street dives into Meta's prospects and challenges By Investing.com
Meta (formerly Facebook) has shown remarkable strength in the advertising sector with projected revenue growth and robust earnings per share.
Chinese e-commerce platforms like Temu and Shein have made a substantial contribution to Meta's advertising revenue, adding around 3% to total revenue. [ more ]