Why New York Magazine's the Cut is expanding at a time when many media companies are cutting costs

"There's been a lot of parts of the Cut that I felt like we could do more on in a way that would meet our reader... and so that has led us to a lot of conversations around what's possible on the business side for the brand," said the Cut's editor-in-chief Lindsay Peoples.

Schiller said the company is investing some of that revenue back into the Cut to grow its audience this year.

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