Marketing

Marketing

RH CEO Gary Friedman rejects paid social media promotions in favor of authentic brand engagement, believing great brands earn their reputation over time. [ more ]

Social media influencers promoting 'skinny' lifestyles face scrutiny and community guideline challenges, reflecting broader concerns about health and body image in digital spaces. [ more ]

YouTube's new 'pause ads' are causing user outrage as ads appear when videos are paused, perceived as intrusive. Some users defend the idea. [ more ]

Gen Z shoppers are planning to spend more this holiday season, heavily influenced by social media and online trends. [ more ]

Affiliate marketing, often overlooked, offers significant potential for brands to engage with audiences in more effective ways.

ShopMy leverages AI to enhance affiliate marketing, turning it into a powerful tool for sales and brand awareness. [ more ]

Influencer marketing can significantly boost engagement rates and audience reach for brands.

Collaboration with influencers offers brands a way to connect effectively with specific target audiences. [ more ]

Pause ads enhance viewer experience and drive brand engagement through a non-interruptive format for advertisers. [ more ]

Advertising uses psychological strategies to persuade consumers to buy products.

Advertisers are essential to the advertising industry, managing both messaging and costs.

Outdoor advertising effectively captures attention in public spaces. [ more ]

Misclassifying venue-based streaming as connected TV undermines trust in advertising partnerships. [ more ]

Discord is enhancing its advertising strategy by launching 'Quests', an engagement-driven advertising product that rewards users for interaction.

Former FaZe Clan executive Adam Bauer has joined Discord to lead efforts in expanding their advertising offerings. [ more ]

Pinterest prioritizes making shopping easier for users based on long-standing feedback. [ more ]

Digital marketing has transformed from simple ads to sophisticated strategies that prioritize personalized engagement and innovative technology. [ more ]

Yahoo partners with Zeta Global to enhance personalized marketing using AI and intent-based strategies. [ more ]

Data-driven marketing is essential but often under-utilized, leading to missed opportunities for brands to connect authentically with their audiences. [ more ]

Diversifying promotional efforts beyond referrals is essential for business growth.

Implementing a structured marketing plan and adapting to new technologies can significantly enhance visibility and client engagement. [ more ]

Sustaining brand legacy comes from simplicity and adherence to core values rather than chasing trends. [ more ]

54 Thrones challenges the influencer trip model by engaging everyday customers, reflecting a shift towards relatability and loyalty in marketing. [ more ]

Gal Erlichman transformed digital marketing with his startup PESO.IO, emphasizing efficiency and cost-effectiveness through AI-driven solutions. [ more ]

AI-powered marketing solutions are becoming essential for businesses.

PESO.IO aims to revolutionize digital marketing through AI.

Gal Erlichman addresses inefficiencies in traditional marketing practices. [ more ]

The Alabama Digital Marketing Bootcamp aims to enhance rural businesses' marketing skills to facilitate growth and customer connection. [ more ]

Nisqually Markets is launching a mobile loyalty app in collaboration with Liquid Barcodes to enhance customer experience by 2025. [ more ]

Point-of-sale displays are crucial marketing tools that enhance brand visibility and customer engagement in retail environments. [ more ]

Avatars offer innovative ways for brands to engage consumers through personalization and enhanced customer support. [ more ]

Businesses must excel in creating diverse digital content to enhance customer experiences.

Demonstrating brand purpose is crucial for appealing to younger consumers, especially Gen Z. [ more ]

Sales enablement content is vital for sales teams to effectively engage prospects and facilitate the buying process. [ more ]

Balancing customer acquisition and retention is critical for sustainable success in the restaurant industry. [ more ]

Dating apps are losing popularity among Gen Z, with many expressing a disinterest in using them regularly. [ more ]

Jenny Rooney has been promoted to chief brand and community officer at ADWEEK, focusing on audience, community, and brand positioning. [ more ]

Helping others succeed has been the most rewarding aspect of my career. [ more ]

Custom water bottles are effective promotional tools that enhance brand visibility and alignment with sustainability practices, appealing to a wide audience. [ more ]

Local businesses should leverage their ability to connect personally with the community to enhance reputation and customer loyalty. [ more ]