#marketing-strategy

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beehiiv Blog
8 hours ago
Marketing

How To Distribute a Newsletter for Maximum Reach

Newsletter distribution doesn't have to cost anything. Social media is a great free promotion tool.
Being genuine in how you distribute content is key.
Choosing the right newsletter platform is crucial for reaching subscribers. [ more ]
#brand-identity
VerticalResponse
1 day ago
Marketing

Crafting a Memorable Slogan: Tips and Examples for Standout Brand Messaging

A great slogan distills complex ideas into a memorable phrase reflecting brand personality and values.
Crafting a powerful slogan involves understanding brand essence, target audience, and consistency across marketing channels. [ more ]
Social Media Explorer
3 days ago
Marketing

Leveraging Social Media for Business Success: Strategies for Growth - Social Media Explorer

Social media is crucial for modern business success, boosting visibility, engagement, and brand identity. [ more ]
AdExchanger
4 weeks ago
Marketing

Liquid I.V. Sponsors A Formula 1 Race As DTC Brands Compete For Sports Fans | AdExchanger

Digital-native brands are shifting from social media to sports sponsorships to expand their US customer base. [ more ]
morebrand-identity
#target-audience
AWeber
1 day ago
Deliverability

How to create a buyer persona in 5 simple steps

Creating buyer personas helps businesses understand their audience's needs, leading to more engaging content creation and better results. [ more ]
Shopify
1 day ago
Marketing

Skincare Marketing: 7 Strategies for Selling Beauty Products (2024) - Shopify

Having a strong skin care branding and marketing plan is crucial for increasing sales and standing out among competitors. [ more ]
The Drum
2 days ago
Marketing

How OPPO went premium with high-end smartphone launches in Singapore

OPPO Singapore won Retail Gold in The Drum Awards for Marketing APAC with 'Hitting the Best Sales Achievement Worldwide'. [ more ]
Shopify
1 week ago
UX design

How To Conduct Product Development Research (2024) - Shopify

Product development research is essential for assessing the feasibility of new products, understanding market trends, identifying target audiences, and planning marketing strategies. [ more ]
Shopify
1 week ago
UX design

What Is a Persona? Definition and Introduction to Personas - Shopify

Personas are powerful tools for decision-making by understanding customer values, pain points, and goals. [ more ]
Sfgate
2 weeks ago
Marketing

How to Find Your Target Audience

Identifying the target audience is crucial for effective marketing. Tailoring messages, focusing resources, and enhancing product development optimize marketing efforts. [ more ]
moretarget-audience
#media-mix
Sfgate
1 day ago
Marketing

Media Mix in Advertising: A Comprehensive Guide to Maximizing ROI

A media mix combines various communication channels to create powerful messages, crucial for effective marketing strategies and ROI maximization. [ more ]
The Business of Fashion
1 month ago
Marketing

The BoF Podcast | How Calvin Klein Taps Into Culture

Calvin Klein's success with the spring 2024 campaign was fueled by an entertainment mentality and intentional media strategy. [ more ]
moremedia-mix
The Drum
2 days ago
Marketing

How programmatic DOOH helped boost Helena Rubinstein in Hong Kong

Leveraging programmatic DOOH in Hong Kong can drive footfall traffic and online searches effectively while providing valuable data for future campaigns. [ more ]
www.esquire.com
2 days ago
Writing

Why Are Debut Novels Failing to Launch?

Sterling Lord's efforts laid the groundwork for Jack Kerouac's debut success with 'On the Road' through strategic placements and building hype. [ more ]
The Business of Fashion
3 days ago
Artificial intelligence

The Big Money in AI Might Be for Marketing

AI-generated search results will soon include AI-generated ads with new features like realistic product backgrounds and virtual try-on for clothing. [ more ]
Hubspot
3 days ago
Marketing

How Four Brands Won Gen Z Through Memes, Authenticity, and Community-Building

Building brand awareness sets the foundation for long-term demand and customer loyalty, especially among Gen Z consumers. [ more ]
#gen-z
Fast Company
3 days ago
Marketing

Mio's maximalist rebrand speaks to how the beverage industry is evolving

Mio rebrands to appeal to Gen Z's beverage preferences with colorful packaging and a TikTok-focused marketing strategy. [ more ]
Inc.com
2 weeks ago
Marketing

How Your Brand Can Win Over Gen Z With Marketing

Gen Z values authenticity over traditional marketing techniques. [ more ]
Fast Company
1 month ago
Marketing

Walgreens scores a viral candy TikTok hit with these peelable gummies

TikTok is driving a mango gummy candy trend from Walgreens' brand Nice!, known for its peelable and popular product with Gen Z users. [ more ]
moregen-z
#programmatic-advertising
The Drum
3 days ago
Artificial intelligence

How to embrace AI-powered programmatic: 'Step away from the hype'

Prioritize business acumen over tech in AI for programmatic advertising; don't view AI as the sole solution to all business needs. [ more ]
The Drum
1 month ago
Artificial intelligence

How to embrace AI-powered programmatic: 'Step away from the hype'

Prioritize business acumen over tech know-how when leveraging AI in programmatic advertising. [ more ]
moreprogrammatic-advertising
Chico Enterprise-Record
3 days ago
San Jose Sharks

Will Smith wanted to wear No. 2. The Sharks acted quickly, in more ways than one

Opportunity seized by San Jose Sharks to accommodate new player's preferred jersey number, showcasing efficient decision-making and marketing strategy. [ more ]
Social Media Today
5 days ago
Marketing

Snapchat Shares New Data on Ad Campaign Performance

Brand and direct response campaigns drive sales efficiency and higher ROAS across various categories. [ more ]
#branding
Adweek
4 days ago
Marketing

Sean Adams of Utz on Keeping a Legacy Food Brand Relevant

Build sales overnight and brands over time. [ more ]
Inc.com
4 days ago
Marketing

British Airways: A Lesson in Marketing

Direct ROI in marketing efforts often overlooks the broader purpose of branding and customer engagement. [ more ]
Yanko Design - Modern Industrial Design News
5 days ago
Design

HMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phone - Yanko Design

Brands utilize unique and attention-grabbing accessories to promote products. [ more ]
Savoy
1 week ago
Marketing

Beazer Homes Names Elicia Azali Chief Marketing Officer - Savoy

Elicia Azali named Chief Marketing Officer at Beazer Homes. [ more ]
Forbes
4 weeks ago
Marketing

How To Develop A Brand Framework That Gets Results

Branding is crucial for a company's success, as it goes beyond just a logo and slogan; it requires a strong brand framework to define vision and achieve goals. [ more ]
Modern Retail
1 month ago
Marketing

How Lulus is marketing itself to a national audience

Lulus is using a new out-of-home campaign and in-person events to expand its customer base outside California. [ more ]
morebranding
Practical Ecommerce
4 days ago
Marketing

12 Tools for Generating Hashtags

Hashtag generators assist in enhancing social media discoverability and engagement.
Various free and premium hashtag generator tools cater to different platforms and provide diversified options. [ more ]
#consumer-perception
Thedrum
1 week ago
Marketing

YouGov's Ad of the Month UK - Gillette

Gillette's new marketing strategy focusing on social awareness had a significant impact on their ad awareness and word of mouth exposure. [ more ]
Creative Bloq
1 month ago
Graphic design

The rise of sonic design: a crucial part of brand success

Multi-sensory branding considers all senses to create lasting impressions and improve brand performance exponentially. [ more ]
moreconsumer-perception
#roi
Entrepreneur
1 week ago
Marketing

I Wish I Knew This Google Secret Before Trying My Growth Strategy | Entrepreneur

Over-optimizing ad campaigns can lead to negative outcomes. Balance is key in marketing strategies. [ more ]
MarTech
2 weeks ago
Marketing

Not too hot, not too cold: How to build the perfect martech stack | MarTech

Finding the right martech stack is like Goldilocks seeking the perfect porridge - it requires balance and customization. [ more ]
Digiday
1 month ago
Marketing

VaynerMedia CEO Vaynerchuck: Media, creative agencies must reunite to create 'common sense' marketing solutions

VaynerMedia CEO advocates for reconciling media and creative agencies to improve marketing strategy. [ more ]
moreroi
Modern Retail
1 week ago
Marketing

Why Toms' marketing is experimenting with podcasts & live events

Toms shifted marketing strategies, exploring diverse channels and new philanthropy models while maintaining focus on conversion and expanding marketing reach. [ more ]
The Business of Fashion
1 week ago
Marketing

Dazed Media Names New Chief Marketing Officer

Sophie McElligott appointed Dazed Media's first CMO. [ more ]
Adweek
1 week ago
Marketing

The 4 Most Controversial Billboards of 2024 So Far

Billboards remain powerful in sparking controversy and conversation, fueled by social media and data optimization. [ more ]
#campaign-optimization
AdExchanger
1 week ago
Marketing tech

Why Marketers Shouldn't Obsess Over Retail Media ROAS Claims | AdExchanger

Closed-loop attribution can lead to a flattening of marketing strategy, necessitating a balance with other performance metrics. [ more ]
Social Media Today
3 weeks ago
Marketing

TikTok Announces New Campaign and Creative Optimization Webinar

TikTok's free webinar focuses on content creation, production techniques, and campaign optimization for small-medium sized brands. [ more ]
morecampaign-optimization
Coindesk
1 week ago
Web design

How a Liquidity Protocol Marketer Mines Web3's 'Most Sacred Data'

Cookie3 is a Web3 analytics tool aiding in understanding user interaction with blockchain contracts efficiently without revealing any new information. [ more ]
#brand-marketing
Adweek
2 weeks ago
Marketing

What to Do Next When Your Brand Gets Surprise Earned Media

Leveraging unexpected brand mentions like Applebee's in popular TV shows requires a strategic and innovative marketing approach. [ more ]
MarTech
1 month ago
Marketing

What can a potential US TikTok ban teach marketers? | MarTech

TikTok faces potential U.S. ban due to recent legislation, showcasing risks of relying solely on third-party platforms for marketing. [ more ]
morebrand-marketing
The Business of Fashion
2 weeks ago
Marketing

Pattern Beauty Names Tiffani Carter Chief Marketing Officer

Tiffani Carter appointed as Pattern Beauty's first CMO. [ more ]
Entrepreneur
2 weeks ago
Marketing

Use This Framework to Craft a Powerful Brand Positioning Statement | Entrepreneur

Focus on brand positioning is crucial for startup success. [ more ]
#gap-inc
Marketing Dive
2 weeks ago
Marketing

Gap Inc. selects Omnicom as media AOR, reorganizes key media functions

Gap Inc. retained Omnicom Media Group as its cross-brand media agency of record to modernize its media model and revitalize individual brands. [ more ]
WWD
2 weeks ago
Marketing

Gap Inc. Names Omnicom Its Agency of Record

Gap Inc. partners with Omnicom Media Group to standardize media functions and drive brand evolution. [ more ]
moregap-inc
Brandingmag
2 weeks ago
Marketing

How to Get the Biggest Squeeze Out of Your Brand Film

Maximize marketing potential by repurposing brand film content into various marketing assets with minimal extra cost or effort. [ more ]
MarTech
2 weeks ago
Artificial intelligence

4 AI tools to supercharge visual content creation | MarTech

AI tools are revolutionizing visual content creation, automating tedious tasks and allowing marketers to focus creative energy where needed. [ more ]
Forbes
2 weeks ago
Marketing

Council Post: Four Ways Startups Can Scale Limited Marketing Resources

Growing a startup with limited budget and resources requires strategic alignment with business goals and leveraging expertise effectively. [ more ]
Adweek
2 weeks ago
Marketing

How Major League Soccer's Attitude and Access Scored New CMO

MLS has undergone significant growth in recent years and is focusing on building a global fanbase with new marketing strategies. [ more ]
Restaurant Dive
3 weeks ago
Marketing

McDonald's to focus on digital marketing with new fund

McDonald's introducing Digital Marketing Fund on Jan. 1, 2025 to boost digital investments and competitive edge. [ more ]
#lead-scoring
MarTech
3 weeks ago
Data science

A scoring model your GTM team will fall in love with | MarTech

Shift focus from lead scoring to human scoring for better outcomes. [ more ]
MarTech
3 weeks ago
Marketing

Lead scoring for existing customers: Best of the MarTechBot | MarTech

Lead scoring can be used for existing customers to enhance engagement, identify upselling opportunities, and detect potential churn risks. [ more ]
morelead-scoring
#consumer-behavior
Forbes
3 weeks ago
Mobile UX

Council Post: Beyond The Browser: Mobile Apps Are Revolutionizing Business Marketing

Mobile apps are becoming a critical tool for business growth, changing consumer behavior and expectations. [ more ]
Adweek
1 month ago
Marketing

How to Update Your Consumer Archetypes for Gender Inclusion

Brands need to focus on gender diversity to effectively connect with consumers, especially younger generations questioning traditional binary norms. [ more ]
Inc.com
1 month ago
Marketing

The Impact of Social Proof

Social proof is a powerful tool in marketing, leveraging human psychology and instinct to shape consumer perceptions and decisions. [ more ]
moreconsumer-behavior
The US Sun
3 weeks ago
Tech industry

Amazon Prime members fuming as MORE ads are coming to the TV streaming platform

Amazon Prime users are facing more ads on the streaming service, including pause ads, carousel ads, and trivia ads. [ more ]
WWD
3 weeks ago
Marketing

EXCLUSIVE: Gap Names Diversity Advocate and Former Nike Exec Fabiola Torres Global CMO

The appointment of Fabiola Torres as Gap's global CMO will unify various marketing aspects to enhance customer experience and drive Gap's revival.
Torres has an extensive marketing background, having worked at Nike, Apple, and PepsiCo, and is known for her multicultural marketing expertise. [ more ]
Entrepreneur
3 weeks ago
Marketing

How to Build a Million-Dollar Brand | Entrepreneur

The importance of personal brand growth and transformation in business branding practices. [ more ]
Berlin Startup Jobs
3 weeks ago
Marketing

Job Vacancy: Senior Marketing Data Analyst (m/f/d) // JOIN Solutions AG | Marketing & Communications Jobs | Berlin Startup Jobs

JOIN is a rapidly growing HR-tech startup focused on democratizing recruiting and helping small to medium-sized businesses have hiring advantages similar to big companies. [ more ]
LogRocket Blog
3 weeks ago
UX design

Leader Spotlight: Evoking the right feelings in-store and online, with Payton White - LogRocket Blog

Consistent brand experience is crucial for in-store and online success. [ more ]
Digiday
3 weeks ago
Marketing

Canva's CMO Zach Kitschke talks taking the Australian design platform's user base

Canva focuses on global growth and AI integration to expand its user base and capabilities. [ more ]
#brand-loyalty
Shopify
3 weeks ago
Marketing

What Is Product Advertising? Know How To Market Your Products (2024) - Shopify

Product advertising emphasizes highlighting product features, benefits, and unique selling points to drive sales and brand loyalty. [ more ]
Phys
1 month ago
Marketing

Immunizing consumers against bad news can protect brands, says study

Negative news can result in lost sales and boycotts; exposing customers to weakly negative news may increase loyalty in the long run. [ more ]
morebrand-loyalty
Shopify
3 weeks ago
UX design

What Are Product Attributes? How To Use Them in Marketing (2024) - Shopify

Product attributes define a product's distinguishing features, aiding consumers' decision-making process. [ more ]
Fast Company
3 weeks ago
Marketing

Budweiser is turning Spotify into beer ads

Turning songs mentioning Budweiser into seamless ads on Spotify for better brand integration. [ more ]
MarTech
3 weeks ago
Data science

Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences | MarTech

Marketers are facing a challenge in balancing personalization expectations with customers' data privacy concerns. [ more ]
Forbes
4 weeks ago
Online Community Development

Building Loyalty: Can Brand Communities Retain High-Revenue Flyers?

Building brand communities is a key marketing strategy, especially in the age of declining traditional marketing effectiveness and advancing technology. [ more ]
Forbes
4 weeks ago
Artificial intelligence

Council Post: AI As A Growth Engine: 7 Ways Small Businesses Can Use AI To Scale

Small businesses can benefit from utilizing AI for customer service, marketing, inventory management, and business operations. [ more ]
#content-creation
Entrepreneur
1 month ago
Artificial intelligence

How to Stand Out in a Flood of AI-Generated Social Media Content | Entrepreneur

AI is a transformative force in marketing, with both threats and opportunities. Balancing its use with ethical practices and regulation is crucial. [ more ]
Buffer: All-you-need social media toolkit for small businesses
1 month ago
Marketing

Organic vs Paid Social Media: The Ideal Hybrid Strategy

The key is not to choose between organic and paid social media but to leverage both to enhance marketing strategies significantly. [ more ]
Adweek
1 month ago
Marketing

Visualizing Success: Crafting Personal Brands With Video

Viral Growth focuses on creating engaging content that sticks with viewers and helps businesses grow organically. [ more ]
morecontent-creation
Moz
1 month ago
Artificial intelligence

AI-Powered Gap Analysis: 5 Ways to Find What's Missing at Every Stage in the Buyer Journey

Humans struggle with gap analysis, while AI excels at identifying missing information for better decision-making. [ more ]
#airbnb
The Globe and Mail
1 month ago
Marketing

Airbnb launches new global marketing strategy as ad engagement falls flat

Airbnb is expanding marketing strategies with 'Icons' to attract new customers through unique experiences under $100 and free, aiming to shift brand perception beyond vacation rentals. [ more ]
Investing.com UK
1 month ago
Marketing

Airbnb launches new global marketing strategy as ad engagement falls flat By Reuters

Airbnb is expanding its offerings to attract new customers through unique experiences under $100, shifting its brand perception beyond vacation rentals. [ more ]
Investing.com
1 month ago
Marketing

Airbnb launches new global marketing strategy as ad engagement falls flat By Reuters

Airbnb shifts marketing strategy to attract new customers through unique experiences under $100. [ more ]
moreairbnb
PR Daily
1 month ago
Marketing

How to know if you need an influencer or a creator - PR Daily

Creators are relatable, while influencers are aspirational in nature, both playing a vital role in marketing partnerships. [ more ]
Digiday
1 month ago
Marketing

PepsiCo wants to remain a 'driver of culture' as it turns to influencers and activations amid rebrand

PepsiCo is focusing on cultural connections to boost beverage sales and household penetration. [ more ]
Entrepreneur
1 month ago
Cars

Keep These 4 Lessons in Mind When Launching Your Product | Entrepreneur

Launching the world's cheapest car did not translate into long-term success for Tata Nano. [ more ]
MarTech
1 month ago
Marketing

The great debate: Activity vs. results | MarTech

Balancing activity and results is crucial for marketing success. [ more ]
The Drum
1 month ago
Marketing

Is Ozempic leaning into its viral weight loss reputation?

Ozempic shifted marketing towards weight loss despite lacking FDA approval. [ more ]
Hubspot
1 month ago
Marketing

The Rise of Rewatch Podcasts & Nostalgia Bait

Audiences prefer familiar and nostalgic content, leading to the popularity of sequels, reboots, and rewatch podcasts. [ more ]
beehiiv Blog
1 month ago
Deliverability

Transactional Email Best Practices: Make Ordinary Messages Extraordina

Transactional emails are essential workhorses in marketing, although not glamorous, they play a crucial role in engaging and informing your audience. [ more ]
Fast Company
1 month ago
Marketing

Tesla axed its entire marketing team-here's why that matters

Tesla laid off its entire marketing team, reflecting a shift in strategy towards more limited marketing investments, and struggling amidst increased competition in the EV market. [ more ]
Shopify
1 month ago
Marketing

How To Build a Social Media Presence for Your Brand (2024) - Shopify

Having a strong social media presence allows brands to reach both fans and non-fans, showcasing their personality and creating lasting impressions. [ more ]
Axios
1 month ago
Artificial intelligence

Brand marketers grapple with AI's influence

AI agents may become common, requiring management for brand representation and messaging influence. [ more ]
AdExchanger
1 month ago
Marketing

The IAB Predicts Social Video Will Overtake CTV This Year | AdExchanger

Social video is growing faster than connected TV advertising, with a projected $23.4 billion expenditure by 2024. [ more ]
#b2b-marketing
Shopify
1 month ago
Marketing

What is Digital Marketing? Examples, Types, and FAQ (2024) - Shopify

Digital marketing is crucial in today's online environment, with increasing investment by companies to boost revenue and brand visibility. [ more ]
eLearning Industry
1 month ago
Marketing

SaaS Unleashed: Building A Powerful B2B Marketing Strategy

B2B marketing strategy is the master plan, while tactics are the tools used to achieve that plan. [ more ]
moreb2b-marketing
www.exchangewire.com
1 month ago
Marketing

Yieldmo Announces Lindsey DiGiorgio as New Chief Marketing Officer

Lindsey DiGiorgio appointed as CMO at Yieldmo to accelerate marketing strategies. [ more ]
Savoy
1 month ago
Marketing

Fiserv Names Shannon Watkins Executive Vice President, Chief Marketing & Communications Officer - Savoy

Shannon Watkins brings over 20 years of brand management experience to her CMO position at Fiserv. [ more ]
Creative Bloq
1 month ago
Graphic design

These ingenious billboards put an artistic twist on famous iPhone ads

Using captivating imagery can effectively showcase a product's capabilities in marketing. [ more ]
Advertise
1 month ago
Marketing

Fuel Your Ed Marketing Strategy: Developing and Executing Impactful Research Campaigns

Utilizing custom research can guide marketing strategy and drive impactful outcomes. [ more ]
Above the Law
1 month ago
Marketing

Top Takeaways From LMA 24: Small-Firm Troubleshooting, Finding Success With Client Teams

Without fundamental problem-solving and client service, marketing technology becomes tactics without a strategy for legal marketers. [ more ]
eLearning Industry
1 month ago
Marketing

Customer Profiling: Find The Detective In You

Customer profiling is crucial for effective marketing and customer support. [ more ]
The Drum
1 month ago
Marketing

Navigating the political storm: Why out of home media is your campaign's shelter

Political ad expenditure surge in 2024 may push marketers towards utilizing out of home (OOH) media. [ more ]
Entrepreneur
6 years ago
Marketing

How to Make Money With Facebook Ads | Entrepreneur

Facebook ads are a crucial part of sales funnel for driving revenue and business growth. [ more ]
Entrepreneur
2 years ago
Deliverability

How to Get People to Open - And Read - Your Emails | Entrepreneur

Effective marketing emails require strategy and precision to avoid being deleted or marked as spam. [ more ]
The Drum
1 month ago
Marketing

Truth flows from the hearts of moms in Traditional Medicinals' Mother's Milk Tea ad

Celebration of real mothers using Organic Mother's Milk Tea in unscripted commercial. [ more ]
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