#gen-z
#gen-z

Marketing

How Gen Z's contradictory values will reshape the travel industry

Gen Z spends more on travel, influenced by social media and concerned about environmental impact. [ more ]

Action News Jax

Marketing

Young people are overspending online. How social media and 'buy now, pay later' apps play a big role.

Gen Z susceptible to influencer marketing & targeted advertising, leading to overspending and debt issues. [ more ]

WFTV

Marketing

Young people are overspending online. How social media and 'buy now, pay later' apps play a big role.

Gen Z influenced by social media leading to increased spending and debt. [ more ]

Food Drink Life

Marketing

The pickle flavor frenzy and its rise in food trends

The pickle flavor trend has expanded beyond traditional condiments, influencing a variety of foods and drinks. [ more ]

CityAM

Marketing

Finfluencers are all the rage, and for good reason. Here's the five you should follow

'Finfluencers' are emerging to guide Gen Z on money matters through real-life case studies and practical advice on social media. [ more ]

Fast Company

Marketing

How Gen Z's contradictory values will reshape the travel industry

Gen Z spends more on travel, influenced by social media and concerned about environmental impact. [ more ]

Action News Jax

Marketing

Young people are overspending online. How social media and 'buy now, pay later' apps play a big role.

Gen Z susceptible to influencer marketing & targeted advertising, leading to overspending and debt issues. [ more ]

WFTV

Marketing

Young people are overspending online. How social media and 'buy now, pay later' apps play a big role.

Gen Z influenced by social media leading to increased spending and debt. [ more ]

Food Drink Life

moresocial-media-influence

Marketing

The pickle flavor frenzy and its rise in food trends

The pickle flavor trend has expanded beyond traditional condiments, influencing a variety of foods and drinks. [ more ]

#millennials

Forbes

Web design

How To Become A Freelancer With No Experience In 2024

Freelancers need to learn business management and admin skills along with their field of expertise. [ more ]

The Drum

Marketing

Top 4 ways to make the most out of peak travel season advertising with OOH

Invest in OOH advertising for peak travel seasons as travelers show increased booking rates, targeting Millennials and Gen Zers with a mix of OOH and DOOH is essential. [ more ]

www.cbc.ca

Canada news

Are you renting with no plans to buy? Here's what the federal budget has for you | CBC News

The federal government's budget aims to make homeownership more attainable for millennials and Gen Z renters through various measures. [ more ]

The Drum

Marketing

New Zillow ads reflect the challenges of today's housing market

Millennials and Gen Z aspire to homeownership despite challenges in the real estate market. [ more ]

HuffPost

Digital life

Gen Z Leaves Their Phone On 'Do Not Disturb' All Day, And The Reason Why Is Pretty Smart

AIM and ringtones were once thrilling but have lost their charm with age.

Gen Z and some millennials opt for Do Not Disturb mode 24/7 for phone notifications. [ more ]

Substack

Books

who watches daytime TV?

Writers aspire for book club recognition tied to TV shows like TODAY and Good Morning America.

Despite the appeal, statistics show that most readers, especially younger generations, seek book recommendations from online platforms like BookTok and BookTube instead of traditional celebrity book clubs. [ more ]

Forbes

Web design

How To Become A Freelancer With No Experience In 2024

Freelancers need to learn business management and admin skills along with their field of expertise. [ more ]

The Drum

Marketing

Top 4 ways to make the most out of peak travel season advertising with OOH

Invest in OOH advertising for peak travel seasons as travelers show increased booking rates, targeting Millennials and Gen Zers with a mix of OOH and DOOH is essential. [ more ]

www.cbc.ca

Canada news

Are you renting with no plans to buy? Here's what the federal budget has for you | CBC News

The federal government's budget aims to make homeownership more attainable for millennials and Gen Z renters through various measures. [ more ]

The Drum

Marketing

New Zillow ads reflect the challenges of today's housing market

Millennials and Gen Z aspire to homeownership despite challenges in the real estate market. [ more ]

HuffPost

Digital life

Gen Z Leaves Their Phone On 'Do Not Disturb' All Day, And The Reason Why Is Pretty Smart

AIM and ringtones were once thrilling but have lost their charm with age.

Gen Z and some millennials opt for Do Not Disturb mode 24/7 for phone notifications. [ more ]

Substack

Books

who watches daytime TV?

Writers aspire for book club recognition tied to TV shows like TODAY and Good Morning America.

moremillennials

#social-media

Mail Online

Canada news

Nearly HALF of Gen Z say they're living a double life online

Nearly half of Gen Z admit to living a double life online. [ more ]

TechCrunch

Marketing

Former teen model co-created app Frich to help Gen Z be more realistic about finances | TechCrunch

Frich is a startup created by Katrin Kaurov and Aleksandra Medina to address the lack of open conversations around financial wellness for Gen Z. [ more ]

time.com

Marketing

Pinterest offers a positive alternative to toxic social media with its inspiration-driven platform attracting a growing Gen Z audience. [ more ]

newyorkupstate

Marketing

The links between social media, influencers, and consumerism: How to be more intentional with what you're buying

Influencers play a significant role in Gen Z's social media shopping habits. It's crucial to be aware of potential dangers and trends in consumer spending. [ more ]

Mashable ME

Artificial intelligence

Gen Z mostly doesn't care if influencers are actual humans, new study shows

Gen Z values AI-generated influencers and follower count over authenticity on social media. [ more ]

www.theguardian.com

Left-wing politics

Dark Brandon popping off: is Joe Biden's cringe' TikTok helping or hurting him?

Biden's TikTok debut attracted mixed reactions from Gen Z viewers, with some finding it cringe-worthy and pandering. [ more ]

Mail Online

Canada news

Nearly HALF of Gen Z say they're living a double life online

Nearly half of Gen Z admit to living a double life online. [ more ]

TechCrunch

Marketing

Former teen model co-created app Frich to help Gen Z be more realistic about finances | TechCrunch

Frich is a startup created by Katrin Kaurov and Aleksandra Medina to address the lack of open conversations around financial wellness for Gen Z. [ more ]

time.com

Marketing

Pinterest offers a positive alternative to toxic social media with its inspiration-driven platform attracting a growing Gen Z audience. [ more ]

newyorkupstate

Marketing

The links between social media, influencers, and consumerism: How to be more intentional with what you're buying

Influencers play a significant role in Gen Z's social media shopping habits. It's crucial to be aware of potential dangers and trends in consumer spending. [ more ]

Mashable ME

Artificial intelligence

Gen Z mostly doesn't care if influencers are actual humans, new study shows

Gen Z values AI-generated influencers and follower count over authenticity on social media. [ more ]

www.theguardian.com

Left-wing politics

Dark Brandon popping off: is Joe Biden's cringe' TikTok helping or hurting him?

Biden's TikTok debut attracted mixed reactions from Gen Z viewers, with some finding it cringe-worthy and pandering. [ more ]

moresocial-media

EMARKETER

Marketing

More than half of Gen Zers watch longform videos on social media

Long-form social videos are crucial on social media, despite short-form popularity. [ more ]

www.nytimes.com

Black Lives Matter

Opinion | Activism Thrives on Campus. What Happens After Graduation?

Protests impact protesters' job prospects and career choices, with a focus on professional consequences and the influence of activism. [ more ]

#marketing-strategy

Fast Company

Marketing

Mio's maximalist rebrand speaks to how the beverage industry is evolving

Mio rebrands to appeal to Gen Z's beverage preferences with colorful packaging and a TikTok-focused marketing strategy. [ more ]

Inc.com

Marketing

How Your Brand Can Win Over Gen Z With Marketing

Gen Z values authenticity over traditional marketing techniques. [ more ]

Fast Company

Marketing

Walgreens scores a viral candy TikTok hit with these peelable gummies

TikTok is driving a mango gummy candy trend from Walgreens' brand Nice!, known for its peelable and popular product with Gen Z users. [ more ]

Adweek

Marketing

Northwestern Mutual's CMO on Financial Marketing for the Next Gen

Northwestern Mutual focuses on blending traditional financial wisdom with modern engagement for younger audiences.

Lynn Teo's career success emphasizes continuous learning and curiosity as key factors in marketing leadership. [ more ]

Fast Company

Marketing

Mio's maximalist rebrand speaks to how the beverage industry is evolving

Mio rebrands to appeal to Gen Z's beverage preferences with colorful packaging and a TikTok-focused marketing strategy. [ more ]

Inc.com

Marketing

How Your Brand Can Win Over Gen Z With Marketing

Gen Z values authenticity over traditional marketing techniques. [ more ]

Fast Company

Marketing

Walgreens scores a viral candy TikTok hit with these peelable gummies

TikTok is driving a mango gummy candy trend from Walgreens' brand Nice!, known for its peelable and popular product with Gen Z users. [ more ]

Adweek

Marketing

Northwestern Mutual's CMO on Financial Marketing for the Next Gen

Northwestern Mutual focuses on blending traditional financial wisdom with modern engagement for younger audiences.

Lynn Teo's career success emphasizes continuous learning and curiosity as key factors in marketing leadership. [ more ]

moremarketing-strategy

GSMArena.com

Mobile UX

The Lava Yuva 5G is coming on May 30 with a Unisoc T750

Lava to launch 5G Yuva phone with 50MP camera on May 30, targeting Gen Z. [ more ]

#influencer-marketing

Digiday

Marketing

Media Buying Briefing: Can TikTok's social impact program attract creators as it faces uncertainty?

TikTok launched the Change Makers Program to support creators and nonprofits focused on social impact, potentially boosting brand growth and engaging Gen Z. [ more ]

EMARKETER

Marketing

Most social media users research on social platforms before making a purchase

67% of US social media users research products before purchase via social media platforms. [ more ]

New York Post

Artificial intelligence

Gen Z has a surprising opinion about AI influencers on social media, study finds

Gen Z is more receptive to AI influencers than other generations, showing less concern for influencer authenticity. [ more ]

Boston.com

Marketing

'I guess I have to keep posting': Inside the lives and finances of Boston influencers

Influencer marketing is a growing industry with influencers making substantial income through brand deals and product commissions.

Influencers work hard to build their personal brand and create content promoting products they believe in. [ more ]

Digiday

Marketing

Media Buying Briefing: Can TikTok's social impact program attract creators as it faces uncertainty?

TikTok launched the Change Makers Program to support creators and nonprofits focused on social impact, potentially boosting brand growth and engaging Gen Z. [ more ]

EMARKETER

Marketing

Most social media users research on social platforms before making a purchase

67% of US social media users research products before purchase via social media platforms. [ more ]

New York Post

Artificial intelligence

Gen Z has a surprising opinion about AI influencers on social media, study finds

Gen Z is more receptive to AI influencers than other generations, showing less concern for influencer authenticity. [ more ]

Boston.com

Marketing

'I guess I have to keep posting': Inside the lives and finances of Boston influencers

Influencer marketing is a growing industry with influencers making substantial income through brand deals and product commissions.

Influencers work hard to build their personal brand and create content promoting products they believe in. [ more ]

moreinfluencer-marketing

Adweek

Marketing

Crossmedia Wins Edible's Performance Media Business

Edible rebrands to expand product offerings and target Gen Z, utilizing data-driven strategies for enhanced customer relevance. [ more ]

Exchangewire

Marketing

57% of Nano Gen Z Panel Respondents Say Rising Living Costs Directly Impact Their Finances

Gen Z prioritizes wellbeing over career and faces financial challenges driven by the cost-of-living crisis. [ more ]

AdExchanger

Marketing

Telemundo Courts Brands With Ways To Reach Young Hispanic Viewers | AdExchanger

TV programmers are pushing for more ad spend to reach the rapidly growing Hispanic audience, leveraging platforms like Telemundo and focusing on targeting multicultural Gen Z viewers. [ more ]

#consumer-behavior

Forbes

Marketing

Council Post: 5 Ways Consumer Behavior Is Changing With Gen-Zs

Gen-Z's unique behaviors and preferences pose a challenge for businesses aiming to understand and target this influential group. [ more ]

Gen Z Broke the Marketing Funnel

Marketing

Vogue Business x Archrival

Marketers need to adapt to Gen Z's non-linear path to purchase

Social media is key for Gen Z's inspiration and brand discovery [ more ]

Forbes

Marketing

Council Post: 5 Ways Consumer Behavior Is Changing With Gen-Zs

Gen-Z's unique behaviors and preferences pose a challenge for businesses aiming to understand and target this influential group. [ more ]

Gen Z Broke the Marketing Funnel

Marketing

Vogue Business x Archrival

Marketers need to adapt to Gen Z's non-linear path to purchase

Social media is key for Gen Z's inspiration and brand discovery [ more ]

moreconsumer-behavior

#tiktok

Entrepreneur

Marketing

McDonald's Announces Nostalgic "Grandma McFlurry" | Entrepreneur

McDonald's introduces Grandma McFlurry dessert on dessert menu inspired by grandmothers and Gen Z TikTok trend. [ more ]

Marketing Dive

Marketing

Jack Link's takes shot at competition in Gen Z-focused national campaign

Jack Link's launches edgy 'Feed Your Wild Side' campaign targeting Gen Z with TikTok content. [ more ]

TechCrunch

Marketing

Gen Z is losing its political voice on social media | TechCrunch

The potential ban of TikTok in the US could greatly impact Gen Z access to political news and information. [ more ]

WhoWhatWear

Marketing

TikTok Is Making the Case For Dressing Like Ralph Lauren's Polo Bear

Ralph Lauren's iconic polo bear became a surprising trend on TikTok, inspiring users to curate bear-inspired outfits from their own wardrobe. [ more ]

Pitchfork

Marketing

Wisp: Pandora EP

Gen Z on TikTok is driving a contemporary revival of '90s rock subgenre shoegaze.

Natalie Lu, known as Wisp, gained fame through TikTok and garnered success with her debut single 'Your face.' [ more ]

WhoWhatWear

Marketing

TikTok Influenced Me to Shop This Brand-Here Are the 16 Cutest Items I Found

Urban Outfitters offers a stylish selection of dresses, tops, bottoms, and shoes favored by Gen Z TikTok users.

The brand provides a mix of romantic, delicate pieces and subtle, edgy statements for experimenting with different trends and creating a unique style. [ more ]

Entrepreneur

Marketing

McDonald's Announces Nostalgic "Grandma McFlurry" | Entrepreneur

McDonald's introduces Grandma McFlurry dessert on dessert menu inspired by grandmothers and Gen Z TikTok trend. [ more ]

Marketing Dive

Marketing

Jack Link's takes shot at competition in Gen Z-focused national campaign

Jack Link's launches edgy 'Feed Your Wild Side' campaign targeting Gen Z with TikTok content. [ more ]

TechCrunch

Marketing

Gen Z is losing its political voice on social media | TechCrunch

The potential ban of TikTok in the US could greatly impact Gen Z access to political news and information. [ more ]

WhoWhatWear

Marketing

TikTok Is Making the Case For Dressing Like Ralph Lauren's Polo Bear

Ralph Lauren's iconic polo bear became a surprising trend on TikTok, inspiring users to curate bear-inspired outfits from their own wardrobe. [ more ]

Pitchfork

Marketing

Wisp: Pandora EP

Gen Z on TikTok is driving a contemporary revival of '90s rock subgenre shoegaze.

Natalie Lu, known as Wisp, gained fame through TikTok and garnered success with her debut single 'Your face.' [ more ]

WhoWhatWear

Marketing

TikTok Influenced Me to Shop This Brand-Here Are the 16 Cutest Items I Found

Urban Outfitters offers a stylish selection of dresses, tops, bottoms, and shoes favored by Gen Z TikTok users.

The brand provides a mix of romantic, delicate pieces and subtle, edgy statements for experimenting with different trends and creating a unique style. [ more ]

moretiktok

Salon

Marketing

Bumble's anti-celibacy marketing campaign and its backlash, explained

Bumble's new feature and marketing campaign diverge from its typical 'women make the first move' approach, aiming to engage Gen Z users and allow men to initiate conversations. [ more ]

CollegeFashionista.com

Marketing

Certified Influence Is Here To Help Build Content Careers

Certified Influence is the first-ever virtual training and certification program for content creators, teaching them how to secure brand campaigns. [ more ]

TechCrunch

Tech industry

Google experiments with using video to search, thanks to Gemini AI | TechCrunch

Google aims to integrate video searching into Google Search using Gemini AI, adapting to Gen Z's preference for video content. [ more ]

www.npr.org

US news

What are 'the kids' thinking these days? Honor Levy aims to tell in 'My First Book'

Levy's debut story collection explores the experience of growing up white, privileged, and part of Gen Z, characterized by internet-infused chaos and absurdity. [ more ]

#marketing

The Drum

Marketing

The Drum Live: How Tinder is revolutionizing love and marketing

Tinder intertwines product features with inclusive storytelling to support LGBTQ+ community. [ more ]

The Drum

Digital life

Gen AI v gen Z: do androids meme of electric sheep?

AI struggles to interpret Gen Z memes accurately. [ more ]

The Drum

Marketing

The Drum Live: How Tinder is revolutionizing love and marketing

Tinder intertwines product features with inclusive storytelling to support LGBTQ+ community. [ more ]

The Drum

Digital life

Gen AI v gen Z: do androids meme of electric sheep?

AI struggles to interpret Gen Z memes accurately. [ more ]

moremarketing

#hybrid-work

Forbes

Remote teams

6 Things Gen Z Want From Their Employers To Flourish In Their Careers

Gen Zs desire workplace flexibility, feel misunderstood and vilified by other generations and leaders. [ more ]

HR Brew

Remote teams

Gen Z likes hybrid more than older workers. How should that affect HR strategy?

Gen Z workers prefer hybrid work over exclusively remote arrangements, valuing in-person interactions for learning and career growth. [ more ]

Forbes

Remote teams

6 Things Gen Z Want From Their Employers To Flourish In Their Careers

Gen Zs desire workplace flexibility, feel misunderstood and vilified by other generations and leaders. [ more ]

HR Brew

Remote teams

Gen Z likes hybrid more than older workers. How should that affect HR strategy?

Gen Z workers prefer hybrid work over exclusively remote arrangements, valuing in-person interactions for learning and career growth. [ more ]

morehybrid-work

GOBankingRates

Business

5 [Modern] Ways Gen Z Can Start Building Generational Wealth Now

Younger generations like Gen Z focus more on attaining their dream life over owning a dream home. [ more ]

Medium

Data science

Trading private data for a personalized experience

Gen Z values personalization but is concerned about data security and transparency. [ more ]

#authenticity

Mashable

Artificial intelligence

Gen Z mostly doesn't care if influencers are actual humans, new study shows

Gen Z values AI-generated influencers over authenticity and prioritize influencer's follower count. [ more ]

Creative Bloq

Marketing

Hilarious new TikTok advertising trend is peak Gen Z

Central Houston Nissan demonstrates successful TikTok marketing with humor and authenticity. [ more ]

Forbes

Marketing

Council Post: Gen Z Is Getting Rich Fast: Here's How To Win Us Over

Gen Z is a wealthy and influential demographic that demands authentic and creative marketing strategies to connect effectively. [ more ]

Mashable

Artificial intelligence

Gen Z mostly doesn't care if influencers are actual humans, new study shows

Gen Z values AI-generated influencers over authenticity and prioritize influencer's follower count. [ more ]

Creative Bloq

Marketing

Hilarious new TikTok advertising trend is peak Gen Z

Central Houston Nissan demonstrates successful TikTok marketing with humor and authenticity. [ more ]

Forbes

Marketing

Council Post: Gen Z Is Getting Rich Fast: Here's How To Win Us Over

Gen Z is a wealthy and influential demographic that demands authentic and creative marketing strategies to connect effectively. [ more ]

moreauthenticity

Marketing Dive

Marketing

Pinterest credits shoppability, AI investments for 'milestone' Q1

Investments in shoppability and AI drive Pinterest's revenue growth and user engagement. [ more ]

New York Post

Education

School hopes to reverse Gen Z's bad habits with 12-hour days: 'Complete tragedy of our youth'

Employers favoring older workers over recent college graduates post-pandemic.

Schools aiming to bridge the gap caused by remote learning with 12-hour school days. [ more ]

#branding

Creative Bloq

Graphic design

Skittles gets nonsensical in Gen Z flavoured brand refresh

Skittles embraced a nonsensical brand revamp, infusing the new design with playful colors and a touch of silliness to appeal to Gen Z. [ more ]

Fast Company

Marketing

Have we reached peak dumbphone yet?

Gen Z prefers 'dumbphones' with limited features for a less distracting experience. [ more ]

Creative Bloq

Graphic design

Skittles gets nonsensical in Gen Z flavoured brand refresh

Skittles embraced a nonsensical brand revamp, infusing the new design with playful colors and a touch of silliness to appeal to Gen Z. [ more ]

Fast Company

Marketing

Have we reached peak dumbphone yet?

Gen Z prefers 'dumbphones' with limited features for a less distracting experience. [ more ]

morebranding

Entrepreneur

Education

Gen Z Is Choosing Trade Schools as a Fast Track to Business | Entrepreneur

Gen Z values entrepreneurship, with a growing interest in trade schools as a pathway to unlock entrepreneurial aspirations and bypass rising education costs. [ more ]

#roblox

Kotaku

JavaScript

Walmart Launches Roblox Store, Offering New Worst Way To Buy Stuff Online

Walmart integrates e-commerce into Roblox for buying real items virtually and physically, targeting Gen Z for future commerce. [ more ]

Sourcing Journal

Marketing

Hugo Boss Turns to Roblox to Capture Gen Z

Fashion brands like Hugo Boss are entering the metaverse, targeting the younger generation through platforms like Roblox.

Interplay between gaming and fashion is key for brands to engage with Gen Z consumers in innovative ways. [ more ]

Kotaku

JavaScript

Walmart Launches Roblox Store, Offering New Worst Way To Buy Stuff Online

Walmart integrates e-commerce into Roblox for buying real items virtually and physically, targeting Gen Z for future commerce. [ more ]

Sourcing Journal

Marketing

Hugo Boss Turns to Roblox to Capture Gen Z

Fashion brands like Hugo Boss are entering the metaverse, targeting the younger generation through platforms like Roblox.

Interplay between gaming and fashion is key for brands to engage with Gen Z consumers in innovative ways. [ more ]

moreroblox

www.theguardian.com

Tech industry

The boring phone': stressed-out gen Z ditch smartphones for dumbphones

Younger individuals are increasingly embracing featureless, retro-style flip phones as an alternative to smartphones, driven by a suspicion towards data-harvesting technologies. [ more ]

Skift

Marketing

Inside Southwest's Push to Court Younger Travelers as U.S. Weighs TikTok Ban

Southwest Airlines launched a new advertising campaign called 'The Big Flex' targeting Gen Z and Millennial travelers with a focus on perks like two free checked bags and flexible points. [ more ]

New York Post

Marketing

Gen Z recreates MySpace as 'Nospace' - there's a 380K-person waitlist

Gen Z is seeking more authentic connections away from algorithm-dominated social media platforms. [ more ]

#technology-use

Fast Company

Marketing

How to be a better manager to Gen Z

Gen Z will make up over a quarter of the workforce by 2025, with a strong focus on social consciousness and technology use. [ more ]

HuffPost

Parenting

5 Issues With Their Parents That Gen Z Brings Up Most In Therapy

Gen Z faces conflicts with parents over screen time and technology use.

There's a need for understanding and communication between Gen Z and their parents to navigate cultural shifts. [ more ]

Fast Company

Marketing

How to be a better manager to Gen Z

Gen Z will make up over a quarter of the workforce by 2025, with a strong focus on social consciousness and technology use. [ more ]

HuffPost

Parenting

5 Issues With Their Parents That Gen Z Brings Up Most In Therapy

Gen Z faces conflicts with parents over screen time and technology use.

There's a need for understanding and communication between Gen Z and their parents to navigate cultural shifts. [ more ]

moretechnology-use

Wine Enthusiast

Wine

What Gen Z Actually Thinks About Wine, According to Gen Z

Gen Z's wine industry impact is misunderstood, though they value sustainability over brand names and other practices. [ more ]

Brandingmag

Marketing

Brand Remix Culture and Gen Z's Sonic Youth

Gen Z values brand authenticity and wants to actively participate in brand marketing efforts, especially through engaging and customizable sonic assets. [ more ]

Vogue Business

Marketing

Coachella marketing is over - but only for millennials

Brands invest in experiential marketing to engage Gen Z at Coachella. [ more ]

The Drum

Media industry

I studied Gen Z news habits and can say without a doubt, it's not them, it's you!

Engaging youth audiences requires moving beyond vague targeting and understanding their diverse preferences and habits. [ more ]

The New Yorker

Artificial intelligence

How Stories About Human-Robot Relationships Push Our Buttons

Artificial intelligence is increasingly being used in modern dating apps to optimize user experiences. [ more ]

www.nytimes.com

Black Lives Matter

A Different World' Hits the Road to Help Historically Black Colleges

A Different World resonates with Gen Z due to its relevance to social media influencers. [ more ]

www.amny.com

Music

Infinity Song unpacks unique sound, Hater's Anthem' and more ahead of Blue Note residency | amNewYork

Infinity Song's roots in gospel music and grassroots performances led to a residency at Blue Note.

The band's unique style and harmonies have caught the attention of Jay-Z and resonate with Gen-Z music preferences. [ more ]

Yanko Design - Modern Industrial Design News

Design

Cubicle-like urban car concept envisions commuting havens of the future - Yanko Design

Self-driving vehicle concepts focusing on social spaces might not suit everyone's preference for solitude during commutes.

H-BOX concept offers private space in self-driving cars, catering to individuals valuing independence and personal immersion, like the 'Gen Z' group. [ more ]

WhoWhatWear

Fashion & style

Jennifer Lopez Just Wore Her Anti-Skinny Jeans With an Unexpected Spring Shoe Trend

Jennifer Lopez embraces '90s fashion with wide-leg puddle jeans and tall platform heels in a modern way.

Wide-leg puddle jeans are making a comeback in 2024 among Gen Z, styled with '90s-inspired fashion pieces. [ more ]

#inclusivity

Digiday

Marketing

Why multicultural needs to be part of general marketing investments, especially for Gen Z

Multicultural communities have a significant influence on brand preferences, especially with Gen Z audiences.

Inclusivity should be prioritized over just focusing on multicultural marketing to effectively engage diverse communities. [ more ]

Forbes

Marketing

Why Gen Z Focussed Brands Are Turning To A New Guard Of Publicist

New approaches to marketing for Gen Z through emerging media formats are leading to the rise of a new breed of PR agencies.

Younger leadership in PR agencies is more adaptive to new technologies and able to act quickly due to less bureaucracy. [ more ]

Digiday

Marketing

Why multicultural needs to be part of general marketing investments, especially for Gen Z

Multicultural communities have a significant influence on brand preferences, especially with Gen Z audiences.

Inclusivity should be prioritized over just focusing on multicultural marketing to effectively engage diverse communities. [ more ]

Forbes

Marketing

Why Gen Z Focussed Brands Are Turning To A New Guard Of Publicist

New approaches to marketing for Gen Z through emerging media formats are leading to the rise of a new breed of PR agencies.

Younger leadership in PR agencies is more adaptive to new technologies and able to act quickly due to less bureaucracy. [ more ]

moreinclusivity

GameSpot

Video games

Phil Spencer On How Gen Z Is Changing Xbox's Exclusivity Strategy

Xbox adapting to Gen Z habits by making games available on PlayStation and Switch

Microsoft's focus on making decisions to strengthen Xbox brand [ more ]

WhoWhatWear

Marketing

These Gen Z-Approved Beauty Brands Tap Into Niche Aesthetics

Gen Z editors focus on trends in fashion and beauty.

Gen Z values aesthetics and unique beauty products. [ more ]

#facebook-marketplace

Thehustle

Digital life

Looking for Gen Z shoppers? They're on Facebook

Facebook Marketplace has over 1 billion monthly active users, with approximately 40% of Facebook's total users shopping on the platform.

Marketplace is gaining popularity as a secondhand shopping site in the US, attracting users with its user-friendly interface and perceived trustworthiness. [ more ]

www.nytimes.com

Tech industry

One Big Reason Gen Z Is Still on Facebook: To Save Money

Facebook Marketplace remains popular for budget-conscious young adults seeking affordable secondhand items.

Gen Z prefers spending social time on Instagram, TikTok, and Snapchat over Facebook. [ more ]

Thehustle

Digital life

Looking for Gen Z shoppers? They're on Facebook

Facebook Marketplace has over 1 billion monthly active users, with approximately 40% of Facebook's total users shopping on the platform.

Marketplace is gaining popularity as a secondhand shopping site in the US, attracting users with its user-friendly interface and perceived trustworthiness. [ more ]

www.nytimes.com

Tech industry

One Big Reason Gen Z Is Still on Facebook: To Save Money

Facebook Marketplace remains popular for budget-conscious young adults seeking affordable secondhand items.

Gen Z prefers spending social time on Instagram, TikTok, and Snapchat over Facebook. [ more ]

morefacebook-marketplace

#digital-cameras

Yanko Design - Modern Industrial Design News

Web design

Miniature digital camera lets you add filters to your media - Yanko Design

Younger generation embracing digital cameras

Pieni M - miniature fully functional digital camera [ more ]

www.fastcompany.com

Digital life

Why Gen Z is obsessed with point-and-shoot digital cameras

Gen Zers are embracing physical cameras for a nostalgic vibe and unique image settings.

Influencers showcasing older cameras on social media platforms are driving up demand and resale market prices. [ more ]

Yanko Design - Modern Industrial Design News

Web design

Miniature digital camera lets you add filters to your media - Yanko Design

Younger generation embracing digital cameras

Pieni M - miniature fully functional digital camera [ more ]

www.fastcompany.com

Digital life

Why Gen Z is obsessed with point-and-shoot digital cameras

Gen Zers are embracing physical cameras for a nostalgic vibe and unique image settings.

Influencers showcasing older cameras on social media platforms are driving up demand and resale market prices. [ more ]

moredigital-cameras

Scary Mommy