Why The Difference Between 'Creator' And 'Influencer' Matters To Brands
A new study argues that there is a distinction between 'influencers' and 'creators,' with creators being broader and more content-focused, while influencers focus on curating their image to sell brands. [ more ]
Steve Goldstein: Quality Over Quantity Is A Growth Strategy - RAIN News
Creators face a challenge of competing for audience attention in a crowded media landscape, reflected in Disney's $4 billion loss due to storytelling overload. [ more ]
How to Use Substack to Build a Community With Your Customers
Founders are increasingly using platforms like Substack to create intimate communities and engage with their audience through content creation. [ more ]
High-Converting Course Landing Page: The Ultimate Guide And Examples
Make sure online course landing pages have engaging headlines, prioritize clarity over hype, outline benefits, and pose questions to grab visitors' attention. [ more ]
Netflix CEO says AI won't replace writers or 'take your job'
Artificial technology won't replace content creators; those using AI effectively might take jobs. A.I. can enhance creative processes, not replace human creativity. [ more ]
How to Stand Out in a Flood of AI-Generated Social Media Content | Entrepreneur
AI is a transformative force in marketing, with both threats and opportunities. Balancing its use with ethical practices and regulation is crucial. [ more ]
'A small window of opportunity' as publishers grapple with growing AI use - Poynter
Google's AI-driven search engine update may impact news publishers drastically, pushing them to seek allies for legislative action and lawsuits against Big Tech. [ more ]
Council Post: Generative AI-Going Beyond The Content
Marketers are embracing AI for content creation but struggle with utilizing it fully. Behavior change is needed to maximize efficiency and capacity. [ more ]
Google serves an audience seeking quick results, potentially leading to issues like distracted usage and reliance on AI.
The 'toilet theory' suggests that online activity like scrolling, clicking, and sharing often occurs during mundane moments, not necessarily in the bathroom.
The internet is frequented by billions, often in distracted states, prompting content creators to consider the limited time available to engage readers effectively. [ more ]
How One Creator Turned Their Love Of Food Into A Global Media Business
Mark Wiens started as a blogger before venturing into vlogging, showcasing street food with no professional intentions, leading to immense success on YouTube. [ more ]
Make Music from Prompts with This AI Subscription, Just $50 | Entrepreneur
AI-powered Supermusic offers affordable music creation tool for businesses at $49.99 for a lifetime subscription, simplifying the process without the need for musical skills. [ more ]
Buffer: All-you-need social media toolkit for small businesses
How To Make Money on Instagram in 2024 (9 Actionable Ways) - Shopify
Building a successful monetization strategy on Instagram doesn't necessarily depend on having a huge following but rather on leveraging unique content and audience engagement. [ more ]
Influencer agencies expand their consulting services as competition grows
The Socially Powerful agency launched consultancy services named Prime Influence to enhance enterprise brand and influencer marketing strategies. [ more ]
Culture Curator Daisy Morris Shares Her Top Tips for Creating Content On-The-Go
Crafting content about creating content can be a successful strategy for businesses, utilizing tools like Adobe Express for efficient content creation and publication. [ more ]
Are you spending too much time chasing likes instead of sales?
Likes don't pay the bills; focus on creating relevant value-driven content and engaging with other users for effective social media marketing. [ more ]
Site Traffic Down? Google Just Made Some Big Search Changes | Entrepreneur
Google's AI summaries are impacting news publishers by potentially reducing website traffic and diminishing their ability to create fresh content. [ more ]
Deals: STORI AI Essential Plan 5-Year Subscription
STORI AI is a comprehensive brand management tool that streamlines content creation, branding, visual content generation, social media integration, collaboration, and content planning. [ more ]
AI writing tools like ChatGPT are increasingly used in various industries to speed up content creation and manage mundane tasks, evolving to be useful with human oversight. [ more ]
The 2024 Content Marketing Awards recognize outstanding content creation in various categories, emphasizing originality, storytelling, and measurable results. [ more ]
Why former esports execs are forming a talent and content company to simplify the digital entertainment business
A new venture called Fixated aims to integrate talent and content in digital entertainment, managed by former esports and creator space executives. [ more ]
Buffer: All-you-need social media toolkit for small businesses
Crack the social media code with the hosts of Marketing Happy Hour
Small business owners should focus on articulating their unique value proposition and building trust with customers through personalized content on social media. [ more ]
How to Win at Content Creation? Top Strategies in 2024 - jeffbullas.com
The importance of content creation has drastically increased over time, emphasizing genuine connections and strategic approaches in a digital world. [ more ]
Council Post: How To Navigate Algorithm Changes In 2024 To Earn A Top Spot On SERPs
Securing a top spot on SERPs is crucial for brand visibility and credibility, but it's becoming increasingly challenging due to algorithm changes and rising competition. [ more ]
Gemini's YouTube extension in Google Gemini allows users to search and summarize YouTube videos within the platform, providing top video results without personalization. [ more ]