TikTok is the #1 source for financial information among Canadian users under the age of 45 in social and video platforms, surpassing financial institutions' websites, financial advisors, and family & friends.
For FinServ brands, this is an opportunity to lend a trusted voice to the conversation. An estimated 2 in 3 Canadian TikTok users are interested in seeing financial content from brands, and 77% want brands to create TikTok videos that teach them something new.
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