Humans are very bad at gap analysis. It's easy for humans to evaluate a thing based on what's there. But it's very difficult for humans to notice what's missing. Even a professional with decades of experience may not catch every omission.
AI is amazingly good at gap analysis. While marketers everywhere are using AI to quickly spit out draft content, a few marketers are using it to review and audit all kinds of deliverables, spot holes, and then fill them in, either by hand or with a bit of AI help.
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