CFO Brian Olsavsky noted that the impressive growth in advertising revenue was largely the result of sponsored products, where advertisers can run ads on Amazon's e-commerce platform that promote their products.
The trend of advertising revenue growth should continue, according to Olsavsky. And there are reasons to expect that the growth will accelerate.
#amazon #q4-results #advertising-revenue #sponsored-products #machine-learning #streaming-advertising
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