"The Trade Desk believes in the power of trusted journalism and the role of advertising in funding it," Samantha Jacobson, the company's chief strategy officer, told Semafor.
"It's never been more important to support responsible journalism and broad consumer access to trustworthy news and information. GroupM is committed to championing journalism [...] We applaud Ad Fontes Media and the Trade Desk for their work to support advertiser investment in news and reach high quality audiences in trustworthy environments," Andrew Meaden, GroupM's global head of investment, said.
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