CTV providers court SME ad spend as the streaming wars enter a new era
Briefly

from Digiday3 months ago
In the wake of a pandemic-induced CTV boom, streaming service providers are working out how to bolster advertising revenues...
Digidayhttps://digiday.com/media-buying/ctv-providers-court-sme-ad-spend-as-the-streaming-wars-enter-a-new-era/
We were told they're moving resources over to Roku Ads Manager, and they're not doing updates or new product work to OneView because they're putting all their eggs in one basket...
Digidayhttps://digiday.com/media-buying/ctv-providers-court-sme-ad-spend-as-the-streaming-wars-enter-a-new-era/
Read at Digiday
#ctv-boom #roku #advertising-revenue #sme-marketing #transition-from-oneview
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