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#social-media #youtube #influencer-marketing #content-creation #advertising #creator-economy #content-strategy
#ai
Marketing tech
fromDigiday
5 hours ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Marketing tech
fromForbes
1 week ago

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.
Marketing tech
fromDigiday
5 hours ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Marketing tech
fromForbes
1 week ago

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.
more#ai
Online marketing
fromEntrepreneur
19 hours ago

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
#social-media
Media industry
fromNatesilver
11 hours ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Media industry
fromNatesilver
11 hours ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
more#social-media
Artificial intelligence
fromDigiday
5 hours ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Marketing
fromFortune
23 hours ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
#meta
Social media marketing
fromForbes
4 hours ago

The Meta Trial And Navigating The Post-Addiction Landscape For Brands

Meta faces legal challenges regarding social media addiction, potentially altering advertising practices and brand strategies on these platforms.
Social media marketing
fromDigiday
4 days ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
Social media marketing
fromForbes
4 hours ago

The Meta Trial And Navigating The Post-Addiction Landscape For Brands

Meta faces legal challenges regarding social media addiction, potentially altering advertising practices and brand strategies on these platforms.
Social media marketing
fromDigiday
4 days ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
more#meta
#youtube
Social media marketing
fromEngadget
1 week ago

YouTube is bringing affiliate shopping features to more creators

YouTube reduces the subscriber threshold for ad revenue from 1,000 to 500, enabling creators to monetize earlier.
Marketing tech
fromDigiday
1 week ago

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is launching a Gemini-powered Creator Partnerships suite to streamline brand-creator collaborations and automate campaign management.
Marketing tech
fromTheWrap
1 week ago

YouTube Is Making It Easier for Advertisers to Connect to Creators

YouTube Creator Partnerships integrates AI to streamline connections between creators and advertisers directly in YouTube Studio.
Social media marketing
fromEngadget
1 week ago

YouTube is bringing affiliate shopping features to more creators

YouTube reduces the subscriber threshold for ad revenue from 1,000 to 500, enabling creators to monetize earlier.
Marketing tech
fromDigiday
1 week ago

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is launching a Gemini-powered Creator Partnerships suite to streamline brand-creator collaborations and automate campaign management.
Marketing tech
fromTheWrap
1 week ago

YouTube Is Making It Easier for Advertisers to Connect to Creators

YouTube Creator Partnerships integrates AI to streamline connections between creators and advertisers directly in YouTube Studio.
more#youtube
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
#youtube-strategy
Growth hacking
fromInman
4 days ago

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.
Growth hacking
fromInman
4 days ago

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.
more#youtube-strategy
Podcast
fromRAIN News
5 days ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
#tiktok
Film
fromVariety
4 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Marketing
fromAdExchanger
6 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
Film
fromVariety
4 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Marketing
fromAdExchanger
6 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
more#tiktok
Marketing tech
fromDigiday
5 hours ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
#video-marketing
Marketing
fromSfgate
2 days ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Growth hacking
fromEntrepreneur
2 weeks ago

How These Smart Hook Strategies Can Improve Your Video Engagement

Optimize video hooks within the first three seconds using combined visual and verbal elements, and diversify emotional triggers to maintain viewer engagement and prevent predictable drop-offs.
more#video-marketing
Media industry
fromFortune
1 day ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
Television
fromAol
2 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Online marketing
fromMiami Herald
2 days ago

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.
Graphic design
fromBusiness Matters
2 weeks ago

10 Best AI Video Tools for Creators, Brands, and Growing Channels

AI video tools simplify content creation by allowing creators to start with a strong visual idea and produce videos for various platforms.
#creator-economy
Growth hacking
fromForbes
6 days ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
Growth hacking
fromForbes
6 days ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
more#creator-economy
Marketing tech
fromForbes
2 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Online marketing
fromMiami Herald
2 days ago

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.
Media industry
fromAdExchanger
4 days ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
#influencer-marketing
Marketing
fromDigiday
1 week ago

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
Marketing
fromThedrum
1 week ago

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

Influencer marketing has evolved into a key component of long-term brand strategies, emphasizing the importance of measurement for campaign effectiveness.
Marketing
fromThedrum
2 weeks ago

The Other Side: How Influencers Choose Brands!

Influencers prioritize brand partnerships that align with their audience interests, maintain audience trust, and support their long-term creator goals and values.
Marketing
fromDigiday
1 week ago

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
Marketing
fromThedrum
1 week ago

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

Influencer marketing has evolved into a key component of long-term brand strategies, emphasizing the importance of measurement for campaign effectiveness.
Marketing
fromThedrum
2 weeks ago

The Other Side: How Influencers Choose Brands!

Influencers prioritize brand partnerships that align with their audience interests, maintain audience trust, and support their long-term creator goals and values.
more#influencer-marketing
#ai-search-engines
Marketing tech
fromThe Berkshire Eagle
2 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
2 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
2 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
2 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
more#ai-search-engines
Social media marketing
fromWCVB
1 day ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
#linkedin
Online marketing
fromNeil Patel
6 days ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
Online marketing
fromNeil Patel
6 days ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
more#linkedin
Television
fromInterview Magazine
2 weeks ago

These Creators Are Getting Rich Off Reaction Content While We Watch

Reaction videos have evolved from a niche curiosity into a massive YouTube phenomenon, with top channels accumulating hundreds of millions of views and attracting attention from major artists.
Marketing tech
fromSocial Media Explorer
1 day ago

The Rise of Dark Traffic: Why Your Analytics Are Lying to You - Social Media Explorer

Direct traffic is increasingly misleading due to untraceable influences from AI-driven research and decision-making processes.
Marketing
fromHubspot
6 days ago

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.
fromTechCrunch
4 days ago

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.
Social media marketing
#advertising
Marketing tech
fromDigiday
3 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromThedrum
6 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromDigiday
3 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromThedrum
6 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
more#advertising
Social media marketing
fromBenzinga
5 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
#creator-marketing
fromInc
1 week ago
Marketing

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
Marketing
fromwww.marketingdive.com
3 weeks ago

Creators work, but measurement doesn't yet

Creator marketing has become a primary growth engine worth $44 billion annually, but measurement infrastructure hasn't evolved to match its scale and impact across the marketing funnel.
Marketing
fromInc
1 week ago

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
Marketing
fromwww.marketingdive.com
3 weeks ago

Creators work, but measurement doesn't yet

Creator marketing has become a primary growth engine worth $44 billion annually, but measurement infrastructure hasn't evolved to match its scale and impact across the marketing funnel.
more#creator-marketing
#seo
Online marketing
fromAol
6 days ago

Is SEO dead in 2026? 7 strategies to thrive in the age of AI

SEO is evolving, not dead, and remains essential in the age of AI search.
Online marketing
fromAol
6 days ago

Is SEO dead in 2026? 7 strategies to thrive in the age of AI

SEO is evolving, not dead, and remains essential in the age of AI search.
more#seo
Marketing tech
fromAdExchanger
3 days ago

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.
Marketing tech
fromNeil Patel
4 days ago

Misleading Marketing Metrics: Are Your Reports Inaccurate?

Traditional marketing metrics are outdated and do not accurately reflect business growth or marketing impact.
Online marketing
fromAol
1 week ago

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.
Marketing
fromThedrum
2 weeks ago

Influencer agency adopts brand lift metrics across campaigns to address measurement challenges

Influencer agency mandates Brand Lift studies across campaigns to provide measurable, comparable impact metrics against traditional media channels.
Marketing tech
fromAdExchanger
5 days ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Marketing tech
fromMarketing Dive
1 week ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Online marketing
fromGeeky Gadgets
2 weeks ago

Building an Automated Social Promotion System with Claude Code

Claude Code and Blotato automate repurposing long-form content into platform-specific posts across LinkedIn, Instagram, and X with customized messaging and visuals.
fromSocial Media Examiner
1 month ago

Are YouTube's Latest Tools Ready for Businesses : Social Media Examiner

Having announced that over a million channels used YouTube's AI creation tools daily in December, the platform recently launched Ingredients to Video in Shorts and the YouTube Create app. YouTube Ingredients breaks down what's helping a video perform well-things like format, topics, and creative elements viewers respond to. It's designed to give creators practical guidance on what to keep, tweak, or test next so they can make videos that are more likely to get views and engagement.
Artificial intelligence
Social media marketing
fromYahoo Life
3 weeks ago

16 Reals Ways to Make Money on Social Media

Social media monetization is accessible to people of all ages and backgrounds through diverse income methods including affiliate marketing, sponsored posts, and direct product sales.
Online marketing
fromThedrum
4 weeks ago

How Creators Can Take Your Brand To New Markets

Global online retail sales grew from 16% to 19% in 2020, and influencer marketing through content creators enables brands to enter new markets authentically and effectively.
Social media marketing
fromInc
4 weeks ago

This Overlooked Instagram Feature Might Be the Most Powerful Tool in Your Marketing Stack

Instagram's Close Friends feature functions as a powerful micro-CRM tool for building direct relationships with key stakeholders and engaged community members, driving genuine brand trust over broadcast messaging.
Social media marketing
fromForbes
3 weeks ago

9 Ways To Stand Out In A Social Media World Full Of Slop

AI-generated slop floods social media, making quality content visibility harder; success requires committing to meaningful, audience-focused content over quantity.
Marketing tech
fromAdExchanger
3 weeks ago

Advertisers Should Think Of Video Holistically. Consumers Already Do. | AdExchanger

Advertisers must adopt convergent strategies across platforms to reduce ad repetition and improve viewer experiences rather than fragmenting campaigns across silos.
Social media marketing
fromInc
4 weeks ago

Forget Perfection. This Simple Habit Is What Actually Builds an Audience Today.

Authentic, casual content now resonates more with audiences than polished, carefully staged posts on social media platforms.
fromForbes
1 month ago

Stories: The Ultimate Social Media Algorithm Hack

While the main feed is built for discovery and curated content, stories are built for connection. For local businesses like bakeries, cafes and restaurants, this distinction isn't just a technicality; it is a direct line to the consumer's daily routine.
Social media marketing
fromDigiday
1 month ago

The Rundown: Why YouTube has become key for brand GEO strategies

YouTube is now a ranking asset in AI discovery, and you can lose share even if website traffic looks stable. YouTube is highly machine-readable (transcripts, metadata, chapters) and tends to be a low-risk source for AI to summarize and cite.
Marketing tech
Marketing
fromThe Drum
1 month ago

YouTube targets advertisers with six-second ads bigging-up its advertising

YouTube launched multi-platform ads showcasing its niche, engaged audiences; campaign involves agencies and creators and will run six weeks around Ad Week New York.
#short-form-video
fromThe Drum
2 months ago
Marketing tech

Short-form video drives engagement on branding campaigns while long-form boosts calls-to-action

fromThe Drum
2 months ago
Marketing tech

Short-form video drives engagement on branding campaigns while long-form boosts calls-to-action

more#short-form-video
Online marketing
fromSocial Media Today
2 months ago

YouTube Adds More Promote Targeting Options, Image-to-Video AI

YouTube enables creators to boost clips to interest-based audiences and integrates Veo AI image-to-video tools to create and promote Shorts.
Social media marketing
fromEntrepreneur
1 month ago

This Is How Solo Creators Stop Posting to Silence and Hit Over 50,000 Views Without The Guesswork

A new ChatGPT Agent autonomously identifies early breakout signals across platforms and translates them into high-confidence, trend-forward content strategies that accelerate creator traction.
Online marketing
fromThe Drum
2 months ago

Making a 2024 marketing plan? Don't bother unless it includes YouTube Shorts

YouTube will challenge TikTok and Facebook by leveraging short-form Shorts, influencer-driven content, and massive viewership across CTV and search.
Social media marketing
fromSupercar Blondie
2 months ago

Australian buys 5,000,000 YouTube views to see if would help his channel and has one clear verdict

Paying for views inflates numbers but rarely produces meaningful engagement or sustained channel growth; platform ads give better reach but still deliver limited watch-time and retention.
Marketing
fromNeil Patel
2 months ago

Social-First Ranking Strategies to Increase Visibility

Brand visibility begins in social, creator, and community platforms; digital PR, social content, and community engagement must fuel narratives that drive search and AI discoverability.
Marketing tech
fromThe Drum
2 months ago

The evolution of creativity in video advertising: How far have we come? And where are we headed?

Video advertising creativity now extends beyond narrative into interactive, personalised, and technology-enabled formats driven by data and new screens.
Social media marketing
fromOK Magazine
1 month ago

Buying Instagram Views in 2026: Top 5 Sites Influencers Use

Buying Instagram video views became an accepted, strategic tactic in 2026 to rapidly boost visibility and accelerate influencer opportunities.
fromDigiday
2 months ago

The Rundown: What YouTube creators should expect to change in 2026

On Jan. 21, YouTube CEO Neal Mohan released a lengthy blog post about what creators can expect in 2026, outlining upcoming changes poised to drastically affect creator experiences on the platform. The changes show just how much YouTube is willing to flex to keep itself ahead of the game - whether that's competing with big streamers like Netflix and platforms like TikTok, cracking down on AI slop, or expanding upon the way creators can get paid.
Social media marketing
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