A staple of the early-aughts, True Religion has benefitted from larger cultural nostalgia around Y2K. But now, the brand isn't just resonating with its core demo of millennials - it's starting to make inroads with Gen Z, too. While those ages 25-45 have been a key demographic for True Religion, about six months ago, the brand noticed that people ages 18-25 were shopping it more, Kristen D'Arcy, the brand's chief marketing officer and head of digital growth, told Modern Retail.
Nail piercings were all the rage last year (and in the '90s), but now another nostalgic jewelry trend is making its way to your manicure. Enter: bangle nails - the look that shrinks your chunky bracelet stack so it's small enough to live on your fingertips. Inspired by the oversized accessories dominating Pinterest boards and fashion runways alike, bangle nails are all about contrasting texture and playful maximalism.
To promote the return of its apple-flavored LTO, Bubly is reaching back to a couple of 2000s pop culture icons: Apple Bottoms, the jeans brand founded by Nelly in 2003, and Flo Rida's 2008 hit "Low," which nodded to the label in lyrics ("Shawty had them apple bottom jeans / Boots with the fur / The whole club was lookin' at her") that are insistently recognizable to consumers who came of age during the era.