Media industry
fromDigiday
2 hours agoWhy live streaming is a borderless $4 billion global opportunity
The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.
Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Ludovic has been granted a very low bond! Thank you so much for all of the supporters. We had around 20 people in the court room and over 20 more supporting online. The judge was clearly moved. Everything he said was in favor of Ludovic. We could not have done this all without you!
The United Videogame Workers-CWA Local 9433 is a direct-join organization that, according to organizers, is meant to provide a channel into activism and organizing for workers in a fragmented industry. The day of the organization's launch, its membership swelled to triple digits, and CWA members led an impromptu march from a panel discussion in Moscone's West Hall to the bandshell in Yerba Buena Gardens, accompanied by cheers from passersby.
Leigh Steinberg has worked for five decades as a sports agent, particularly in the NFL and most notably with franchise quarterbacks. He doesn't need to do celebrity name-dropping; the evidence is all around him. On his shelf is a picture of him with Barack Obama. There's one of him with Julia Roberts on the set of Ocean's Eleven.
Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
For years, gambling lived on the outer edges of the video game business. It was boxed in by geography, hemmed in by regulation, and treated as culturally separate from mainstream gaming. However, the wall has now largely come down. The State of Video Gaming in 2026 by Epyllion's CEO Matthew Ball argues that gambling, especially iGaming, online sports betting, and prediction markets, has become one of the biggest forces redirecting how players use their time and money.