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fromFast Company
3 months ago

Exclusive: Weight Watchers's big rebrand is a bid to win the Ozempic era

Weight-loss giant Weight Watchers is relaunching itself for the Ozempic era. Six months after completing a Chapter 11 restructuring, the company is rolling out a revamped app and digital platform, a reimagined digital coaching experience, and a new brand identity. It's even bringing back its old, two-word name, Weight Watchers. (The company had changed its name to WW in 2018 and later styled itself WeightWatchers.)
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fromFuturism
10 months ago

Weight Watchers Goes Bankrupt After Rise of Ozempic-Like Drugs

Ozempic's popularity is reshaping the diet industry, severely affecting companies like Weight Watchers.
Wellness
fromThe Drum
11 months ago

GLP-1 didn't just upend Weight Watchers. It's exposing a wider brand dilemma

Weight Watchers files for bankruptcy, signaling a shift in weight loss approaches due to the rise of GLP-1 drugs.
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