GLP-1 didn't just upend Weight Watchers. It's exposing a wider brand dilemmaWeight Watchers files for bankruptcy, signaling a shift in weight loss approaches due to the rise of GLP-1 drugs.
Weight Watchers debuts new creative as it navigates weight-loss drug boomWeight Watchers launched "Fits You" campaign to shift focus from weight to health benefits.The brand faced challenges due to competition from medications like Ozempic and Oprah Winfrey's departure from the board.