"Weight-loss giant Weight Watchers is relaunching itself for the Ozempic era. Six months after completing a Chapter 11 restructuring, the company is rolling out a revamped app and digital platform, a reimagined digital coaching experience, and a new brand identity. It's even bringing back its old, two-word name, Weight Watchers. (The company had changed its name to WW in 2018 and later styled itself WeightWatchers.)"
"Weight Watchers' pitch: Any telehealth company can get you a GLP-1 prescription-including Weight Watchers itself-but Weight Watchers has unique programs to keep you healthy and on track. Those offerings include coaching, fitness classes, and a menopause-care program that launched in September with Queen Latifah as its spokesperson. Weight Watchers has also created a new digital experience that will start rolling out globally on December 26."
Weight Watchers is relaunching with a revamped app, reimagined digital coaching, and a refreshed brand identity while returning to the two-word name, Weight Watchers. The company pairs telehealth access to GLP-1 prescriptions with retention-focused programs including coaching, fitness classes, and a menopause-care program featuring Queen Latifah. A global digital experience launching December 26 introduces an AI body-scanning feature and a Weight Health Score designed to measure broader health goals beyond weight loss. Leadership changes and creative work invoked founder Jean Nidetch for brand inspiration and reposition the company around long-term member health and engagement.
Read at Fast Company
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