Creative Bloq
3 months agoGraphic design
McDonald's turns its logo upside-down in ingenious new anime branding
McDonald's is launching a new campaign turning its golden arches into 'WcDonald's' inspired by an anime fictional restaurant.
McDonald's is collaborating with Studio Pierrot to create anime mini episodes and short mangas unlockable via QR codes on 'WcDonald's' products. [ more ]