According to the NHLPA website, the program is a joint venture between the union and the league, resulting from the collective bargaining agreement reached in 2013. The program's purpose is to educate players early on in their careers on how to enhance life skills, "both generally and as they relate to life in the NHL." Over the course of three training days each summer, players nearing NHL opportunities receive learning material on a wide variety of topics, ranging from "finance to personal branding to sensitivity training."