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Marketing
fromCNET
3 months ago

How a TikTok Creator's Viral Dr. Pepper Jingle Snagged Vita Coco, Too

Vita Coco leveraged TikTok by engaging with creator Romeo's viral jingle, converting social attention into authentic collaboration, goodwill, and new customers.
from24/7 Wall St.
6 months ago

Vita Coco's Q3 Report Beats on Earnings and Revenue

Vita Coco Company (NASDAQ: COCO) delivered a decisive beat on both earnings and revenue when it reported Q3 financials , posting adjusted EPS of $0.40 against a consensus estimate of $0.31 while revenue surged to $182.0M from an expected $158.5M. The stock gained 3% in the session following the October 28 release, reflecting investor confidence in the company's execution and forward momentum. Vita Coco Coconut Water grew 42% year over year, the primary engine behind the company's Q3 outperformance.
Food & drink
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