#viral-backlash

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Social media marketing
fromBusiness Insider
1 week ago

McDonald's CEO got roasted for his 'Big Arch' review. I'm here to defend him - and the burger.

McDonald's CEO Chris Kempczinski faced backlash for taking a small bite of the new Big Arch burger in an Instagram video, but his direct-to-consumer social media strategy represents a valuable corporate communication trend.
Marketing tech
fromFuturism
2 months ago

McDonald's Issues Extremely Weird Response to Its Disastrous AI Ad

McDonald's Netherlands pulled an AI-generated holiday commercial after viral backlash, and agencies attempted to scrub the ad while issuing defensive statements.
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