Social Media Is A Must For CEOs, And Here's Why It Matters
CEO social media presence builds authentic connections, enhances reputation, and drives business value when executed with transparency and alignment to personal brand.
McDonald's CEO got roasted for his 'Big Arch' review. I'm here to defend him - and the burger.
McDonald's CEO Chris Kempczinski faced backlash for taking a small bite of the new Big Arch burger in an Instagram video, but his direct-to-consumer social media strategy represents a valuable corporate communication trend.