#viral-advertising

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fromThe Local France
1 month ago

No wolf toy by Christmas, French supermarket says

French shoppers had been clamouring for the Intermarché supermarkets to make a plush-toy wolf available in time for Christmas, and Cotillard had previously vowed to do his best to make that happen. But on Monday, he admitted that that only "a hundred" could be produced by the end of the year. "We took the choice to be consistent and to not import them from China," he said. The hundred soft toys that will be made will be given away to children's charities, he added.
France news
Marketing
fromFast Company
2 months ago

The Pop-Tarts mascots are about to die again-from trying too hard

Pop-Tarts will field six edible mascots for the Dec 27 Pop-Tarts Bowl and let fans vote which team’s mascots will be eaten.
Marketing
fromBusiness Insider
5 months ago

Gap CEO says its viral denim campaign stacked up 400 million views and is 'actually a cultural takeover'

Gap's 'Better in Denim' ad went viral, delivering massive views and impressions and reinforcing Gap's cultural relevance despite quarterly sales missing estimates.
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