"Everything Reminds Me of HER"
"Is that f****** legal in broad daylight. Think of the children! Gay?!"
"the clutches of TERFs and bigots who've tried to hijack it to fuel their transphobia and hatred"
"HER has always been a platform that is for trans women, for non-binary people and anyone who identifies as a woman,"
HER, a sapphic dating app with more than 15 million users worldwide, launched The Sapphic Restart campaign to reshape New Year dating narratives. Billboards in New York and Los Angeles used the tagline Everything Reminds Me of HER and featured sensual imagery such as fingers slipping into a bowling ball and champagne cascading over skin. A TikTok clip of the bowling-ball advert surpassed 550,000 views and nearly 89,000 likes, prompting humorous reactions and praise for the marketing team. Many commenters reported finding partners on HER. In 2023, the app removed transphobic users after controversy tied to a Lesbian Visibility Day blog post about reclaiming 'lesbian' from TERFs, and the CEO affirmed the app welcomes trans women, non-binary people, and anyone who identifies as a woman.
Read at PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news
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