Parents Dance Like It's the '80s on TikTok, and Bring Down the House
TikTok now involves Gen X parents in dance challenges, creating a nostalgic and cool vibe showcasing spontaneous dance moves from another era. [ more ]
Creating viral videos involves art, strategy, and technical skill, emphasizing understanding the audience and utilizing accessible tools for effective storytelling and promotion. [ more ]
"I Really Grieve It Sometimes": Kalen Allen Reflected On His Time Working At "The Ellen DeGeneres Show"
Kalen Allen's witty commentary and ability to make people laugh caught the attention of Ellen DeGeneres, leading to his career as a video creator for The Ellen DeGeneres Show.
Kalen reflects on growing up as a Black queer kid in Kansas City, discussing his confidence, resilience, and the impact of assimilation. [ more ]
Discerning which elements of viral videos most affect consumer behavior and purchasing decisions
The elements that affect consumer behavior and purchasing decisions in viral videos include entertainment, brand awareness, source credibility, informativeness, interactivity, and incentives.
Entertainment plays a significant role in viral videos and correlates with positive consumer attitudes. [ more ]