Chaz Arro, a construction foreman, has gained viral fame on TikTok and Instagram through his #lunchcheck series, where he highlights his construction crew's lunches. The videos offer a refreshing contrast to typical food content by presenting candid, unscripted moments filled with genuine excitement and admiration among workers. After casually sharing a lunch post in July 2024, Arro's content resonated strongly, boosting his follower count to over 185,000 and garnering millions of views. Despite his busy construction career, Arro's spontaneous approach to content creation has struck a chord with audiences.
Arro describes how posting lunch videos "just for fun" led to unexpected viral success, highlighting the candidness and genuine camaraderie of construction workers.
The simplicity of the lunch check concept, showcasing real meals in a supportive and engaging environment, resonates deeply with audiences on social media.
With over 185,000 followers on TikTok, Arro's #lunchcheck videos offer a refreshing take on food content amid an overwhelming landscape of polished and curated food posts.
Arro, who has worked in construction for 22 years, shares that his unexpected journey into food content creation came from a spontaneous, relatable act.
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