Norse Atlantic Airways needed to drive high-quality sessions to its site to engage prospects across various channels, boosting brand consideration while managing high CPMs from current strategies.
Publishers' adoption of generative AI is reducing the friction between content and format, making it easier for the same story to appear as shorter summaries, audio, or video, often in real time. To some publishers, a text article may soon be more of a vehicle for original reporting, not a final product. That information could become no longer available strictly in a static piece of content, but transformed into different shapes and formats, based on a reader's signals and preferences.
Two years ago at MIPCOM, Facebook released a new set of APIs for media partners in attempt to capture more of the real time conversation around TV. Since then, Facebook has made its presence felt on red carpets, backstage, and even on TODAY, where the show's Orange Room leverages Facebook's 'trending' data in segments. Today at MIPCOM, Facebook is announcing new tools for broadcasters and fans that center on the participatory aspects of live TV.