#video-game-commercials

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#nintendo
Video games
fromThe Verge
2 days ago

Nintendo is weathering the storm

Nintendo remains successful in a struggling gaming industry by focusing on its strengths and maintaining a consistent release schedule.
Video games
fromThe Verge
2 days ago

Nintendo is weathering the storm

Nintendo remains successful in a struggling gaming industry by focusing on its strengths and maintaining a consistent release schedule.
#sports-marketing
Marketing
fromDigiday
10 hours ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromThe Drum
3 weeks ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
Marketing
fromDigiday
10 hours ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromThe Drum
3 weeks ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
#openai
fromThe Daily Upside
4 days ago
Marketing tech

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.
Media industry
fromArs Technica
1 hour ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
6 hours ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Marketing tech
fromThe Daily Upside
4 days ago

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.
Social media marketing
fromForbes
3 hours ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
#advertising
Marketing tech
fromDigiday
23 hours ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromDigiday
23 hours ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Video games
fromGamesBeat
2 days ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
Boston Celtics
fromMashable
5 hours ago

Do you know ball? Inside the internet's most obsessive basketball debate.

Ball knowledge in basketball transcends trivia, encompassing a deeper understanding of the game's systems and player roles.
fromwww.engadget.com
1 day ago

Apple Arcade just got two indie gems

Dredge+ is the complete edition of the game, with all released DLC content. This is pretty much a perfect video game that combines fishing with bone-chilling horror.
Board games
fromEngadget
16 hours ago

Look Outside's April 1 update that let you kiss enemies is now a permanent 'smooch mode'

"If you started a game on April 1st and kissed the wounded neighbor, that save file is now permanently in smooch mode!" Coulombe posted on social media.
NYC LGBT
Podcast
fromRAIN News
2 days ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
Growth hacking
fromInman
1 day ago

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.
#tiktok
Film
fromVariety
1 day ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Games
fromTechCrunch
2 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
Film
fromVariety
1 day ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Games
fromTechCrunch
2 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
Business
from24/7 Wall St.
1 day ago

Roblox Is at Its Cheapest Valuation Since 2021. BTIG Makes the Case for Staying Long

BTIG maintains a Buy rating on Roblox Corp. despite lowering its price target, viewing the current valuation as a potential entry point for investors.
Renovation
fromwww.architectsjournal.co.uk
2 days ago

Practices launch architects on your doorstep' mobile AI advertising drive

The Architects on your Doorstep project uses AI to generate home makeover ideas, helping architects engage with the public and drum up business.
European startups
fromTNW | Android
2 days ago

Decentraland launches on Epic Games Store and Android as metaverse goes multiplatform

Decentraland is shifting strategy by launching on popular platforms to increase user access and engagement in the metaverse.
#rec-room
Games
fromFast Company
2 days ago

Rec Room is shutting down, despite the popular game reaching over 150 million users. Here's why

Rec Room is shutting down in June due to unsustainable profitability despite having over 150 million players since its launch in 2016.
Video games
fromEngadget
2 days ago

Rec Room, a Roblox-style VR game, is shutting down

Rec Room is shutting down due to profitability challenges despite having over 150 million users.
Games
fromFast Company
2 days ago

Rec Room is shutting down, despite the popular game reaching over 150 million users. Here's why

Rec Room is shutting down in June due to unsustainable profitability despite having over 150 million players since its launch in 2016.
Video games
fromEngadget
2 days ago

Rec Room, a Roblox-style VR game, is shutting down

Rec Room is shutting down due to profitability challenges despite having over 150 million users.
fromGamesBeat
3 days ago

Esports Foundation selects 40 esports clubs for $20M club partner program

The Esports Foundation Club Partner Program reaches fans globally and changes the way they experience esports. Over the past editions, it has created a platform for Clubs to strengthen their brands and engage with audiences.
Online Community Development
MMA
fromKotaku
3 days ago

UFC Boss Dana White Tells Fans To Shut Up About AI Ads

Dana White confirmed UFC's use of AI-generated images and dismissed fan concerns, urging them to simply consume the product.
Philosophy
fromApaonline
6 days ago

Recently Published Book Spotlight: Aesthetics and Video Games

Video games possess unique aesthetic value that challenges traditional philosophical frameworks of games and fiction.
Games
fromKotaku
2 hours ago

GameStop Thought Buying Games Online Was A 'Passing Phase'

GameStop underestimated digital distribution, believing physical stores would remain dominant despite the rise of platforms like Steam.
fromEngadget
16 hours ago

Sony's gaming division just bought an AI startup that turns photos into 3D volumes

Following the acquisition, the Cinemersive Labs team will join SIE's Visual Computing Group (VCG) and contribute to our broader efforts in advancing state of the art visual computing within games. This includes applying machine learning to enhance gameplay visuals, improve rendering techniques, and unlock new levels of visual fidelity for players.
Marketing tech
#creator-economy
Growth hacking
fromForbes
4 days ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
Marketing
fromForbes
2 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Media industry
fromForbes
1 day ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Growth hacking
fromForbes
4 days ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
Marketing
fromForbes
2 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Media industry
fromForbes
1 day ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
#experiential-marketing
Marketing
fromFast Company
1 day ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
2 hours ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
1 day ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
2 hours ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
fromEngadget
17 hours ago

VR game Teenage Mutant Ninja Turtles: Empire City launches on April 30

Teenage Mutant Ninja Turtles: Empire City will be released on April 30 for the Meta Quest, Steam VR and Pico, retailing for $25.
Video games
fromLondon Business News | Londonlovesbusiness.com
2 days ago

Digital entertainment grew 7x faster than the UK economy - London Business News | Londonlovesbusiness.com

The UK digital entertainment sector hit £13.5 billion in revenue in 2025, reflecting a 7.1% year-over-year growth, significantly outpacing the general economy's growth rate of 1.3%.
Digital life
Podcast
fromMarTech
3 days ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
Online marketing
fromWorld Economic Forum
4 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Games
fromwww.theguardian.com
2 days ago

Why is gaming becoming so expensive? The answer is found in AI

PlayStation 5 prices have risen significantly due to increased demand for computing power driven by AI, alongside global economic disruptions.
Social media marketing
fromTechCrunch
19 hours ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
#indie-games
Video games
fromEngadget
21 hours ago

Indie Pass is a forthcoming subscription service exclusively for indie games

Indie Pass is a new subscription service for indie games launching on April 13, offering over 70 titles for $8 per month.
Video games
fromThe Verge
1 day ago

Indie Pass is a new subscription service just for indie games

Indie.io launches Indie Pass, a subscription service for indie games, priced at $6.99 per month, featuring over 70 titles starting April 13th.
Video games
fromEngadget
21 hours ago

Indie Pass is a forthcoming subscription service exclusively for indie games

Indie Pass is a new subscription service for indie games launching on April 13, offering over 70 titles for $8 per month.
Video games
fromThe Verge
1 day ago

Indie Pass is a new subscription service just for indie games

Indie.io launches Indie Pass, a subscription service for indie games, priced at $6.99 per month, featuring over 70 titles starting April 13th.
Media industry
fromAdExchanger
1 day ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Games
fromInverse
14 hours ago

The Biggest RPG Phenomenon Of The 2020s Is Coming To TV

Dungeon Crawler Carl is being adapted into a TV series, marking a significant moment for the LitRPG genre and its mainstream acceptance.
fromGamesBeat
1 day ago

LiveRamp and Unity announce expanded partnership | exclusive

LiveRamp has enabled the use of RampID across Unity Exchange, allowing advertisers to recognize and target the same users across different advertising environments.
Marketing tech
#online-gaming
Social media marketing
fromDigiday
1 day ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
Games
fromKotaku
17 hours ago

How To Finish Big Open World Games Like Crimson Desert

Focusing on one open-world game at a time enhances motivation and progress, making it easier to complete them.
Marketing tech
fromAdExchanger
1 day ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Media industry
fromDigiday
2 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
#meta-platforms
Social media marketing
fromBenzinga
3 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Social media marketing
fromBenzinga
4 days ago

In-Depth Analysis: Meta Platforms Versus Competitors In Interactive Media & Services Industry - Meta Platforms (NASDAQ:META)

Meta Platforms is the largest social media company, showing strong financial performance but mixed valuation metrics compared to industry peers.
Social media marketing
fromBenzinga
3 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Social media marketing
fromBenzinga
4 days ago

In-Depth Analysis: Meta Platforms Versus Competitors In Interactive Media & Services Industry - Meta Platforms (NASDAQ:META)

Meta Platforms is the largest social media company, showing strong financial performance but mixed valuation metrics compared to industry peers.
Video games
fromWGB
2 days ago

Crimson Desert Has Passed 4 Million Copies Sold

Crimson Desert has sold over 4 million copies and has a 'Very Positive' rating on Steam, marking a significant turnaround for Pear Abyss.
fromVG247
1 day ago

The Petit Planet beta is coming back with new updates, but you still need to hope for an invite

Petit Planet is the studio's take on Animal Crossing, though with a few interesting ideas of its own. The game's most recent test took place all the way back in November, but its next big test isn't far off.
Games
Marketing tech
fromExchangewire
1 day ago

Agentic AI, Quality, and Courtroom Battles: What's Rewriting the Rules of Ad Tech in 2026? - ExchangeWire.com

AI and privacy regulations are significantly transforming the ad tech industry as it moves towards 2026.
Media industry
fromAndroid Police
3 days ago

A fast-growing trend is having a big impact on Android entertainment apps

Short Drama apps are transforming the entertainment app market, with increased ad revenue and a shift towards ad-supported models.
fromKotaku
1 day ago

How A One-Off Pokemon Anime Gag Led To One Of The Best Games Of The Year - Kotaku

Ditto's appearance as a protagonist of one of the best games of 2026 would likely never have happened had it not been for one episode of the original anime.
Games
Video games
fromGadgets 360
2 days ago

Disney Reportedly Interested in Buying Fortnite Maker Epic Games

Disney is reportedly interested in acquiring Epic Games to deepen their existing relationship and integrate Disney IP into Fortnite.
Video games
fromKotaku
1 day ago

The Black Ops 7 X Half Baked Tracer Pack Featuring Dave Chapelle Is A Real Thing But Players Aren't Impressed - Kotaku

Call of Duty is releasing a special pack inspired by the movie Half Baked for its 4/20 celebration.
Marketing tech
fromDigiday
1 day ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
#mindseye
Video games
fromEngadget
1 day ago

MindsEye will litigate its own launch 'sabotage' controversy in DLC form

Build a Rocket Boy plans to reveal evidence of corporate sabotage in a new mission for MindsEye.
Video games
fromEngadget
1 day ago

MindsEye will litigate its own launch 'sabotage' controversy in DLC form

Build a Rocket Boy plans to reveal evidence of corporate sabotage in a new mission for MindsEye.
#xbox-games-showcase
Games
fromGadgets 360
2 days ago

Xbox Games Showcase Announced, Gears of War: E-Day to Get Deep Dive

Xbox Games Showcase 2026 is scheduled for June 7, featuring gameplay reveals and updates on major titles, including Gears of War: E-Day.
Games
fromWGB
3 days ago

Xbox June Showcase Announced, Followed By Gears of War: E-Day Direct

Xbox Games Showcase 2026 is set for June 7, featuring new details on Gears of War and other upcoming titles.
Games
fromGadgets 360
2 days ago

Xbox Games Showcase Announced, Gears of War: E-Day to Get Deep Dive

Xbox Games Showcase 2026 is scheduled for June 7, featuring gameplay reveals and updates on major titles, including Gears of War: E-Day.
Games
fromWGB
3 days ago

Xbox June Showcase Announced, Followed By Gears of War: E-Day Direct

Xbox Games Showcase 2026 is set for June 7, featuring new details on Gears of War and other upcoming titles.
Marketing tech
fromMarketing Dive
4 days ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
fromKotaku
2 days ago

13 Cool Games We Just Saw At PAX East That Should Be On Your Radar - Kotaku

Grave Seasons subverts the typical farming sim aesthetic by introducing a supernatural serial killer, offering mystery and scares in a genre often seen as cozy.
Games
Marketing tech
fromRAIN News
3 days ago

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.
Video games
fromKotaku
2 days ago

MindsEye CEO Says Was The Worst Launch Ever But It's Fun Now

MindsEye's CEO claims the game has improved post-launch despite ongoing criticism and a mixed user rating.
Marketing tech
fromAdExchanger
3 days ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Games
fromKotaku
3 days ago

Every Game Coming Out The Week Starting March 30, 2026

I Am Jesus Christ is an immersive sim depicting the life of Jesus from birth to crucifixion.
#in-game-advertising
Marketing tech
fromThedrum
3 days ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromThedrum
3 days ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromThedrum
3 days ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromThedrum
3 days ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Video games
fromThe Atlantic
2 days ago

Working a Fake Job Is a Great Pastime

Retro Rewind, an indie store simulator, captivates players with its nostalgic retail management experience, contrasting sharply with high-action games like Resident Evil Requiem.
Marketing tech
fromFast Company
3 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Video games
fromKotaku
5 days ago

PUBG: Blindspot Is Shutting Down After Only Two Months

Concord's failure sets a benchmark for live-service game failures, overshadowing the brief existence of PUBG: Blindspot.
Games
fromKotaku
1 week ago

The 13 Best New Video Games Of 2026 So Far

2026 has already produced notable games, with updates planned for the Game of the Year watch throughout the year.
Video games
fromwww.theguardian.com
2 weeks ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Video games
fromDefector
2 weeks ago

Nvidia Wants To Yassify Video Games | Defector

Nvidia introduced DLSS 5, a generative AI technology for gaming that uses neural rendering to enhance graphics, though early demonstrations show artificial-looking results similar to AI image generation artifacts.
Video games
fromThe Verge
3 weeks ago

Meta exec hopes VR teens will stick around

The VR gaming industry faces its roughest period in decades, with Meta cutting over 1,000 jobs and shutting down studios, while revenue growth relies heavily on free-to-play titles popular with young players.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
#gaming-marketing
Marketing
fromBusiness Matters
1 month ago

How Digital Gaming Trends Are Reshaping Modern Entertainment Businesses

Crypto-enabled digital gaming transforms audience behavior, monetization, and engagement strategies for entertainment businesses by enabling transparency, speed, personalization, and new payment models.
Video games
fromKotaku
1 month ago

Games Are Losing The Attention War With Gambling And OnlyFans

Video games face stagnation as mobile user-generated content, online gambling, and platforms like TikTok, OnlyFans, and Roblox drive overall entertainment growth.
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