#viant-technology

#viant-technology

Viant Technology acquired IRIS.TV to enhance transparency and effectiveness in connected TV advertising.

The deal enables access to advanced contextual and emotional data for advertisers.

Viant Technology's acquisition of IRIS.TV aims to enhance content identification in the programmatic advertising sector.

The Guardian's decision to stop posting on X demonstrates a significant shift away from platforms viewed as harmful.

The acquisition of Alliant signals increasing consolidation in the marketing data and analytics industry.

The integration between Viant Technology and Cedara aims to enhance carbon measurement capabilities for advertisers and drive improved carbon efficiency through Viant's Adtricity sustainability program.

Viant reported an 18% increase in revenue and a 400% rise in adjusted EBITDA in Q4 2023.

The company's successful adoption of AI and focus on CTV advertising have positioned it for continued growth in the digital advertising market.