We're becoming more discerning and demanding beauty consumers. We expect to be able to buy products that reflect our values, whether that's organic, cruelty-free, sustainable, natural, or vegan. And the good news is our voices are being heard. From the USDA Organic label and Europe's Soil Association's organic swirl to the vegan V-Label and the cruelty-free Leaping Bunny, these visual signposts help us with our value choices.