"We're becoming more discerning and demanding beauty consumers. We expect to be able to buy products that reflect our values, whether that's organic, cruelty-free, sustainable, natural, or vegan. And the good news is our voices are being heard. From the USDA Organic label and Europe's Soil Association's organic swirl to the vegan V-Label and the cruelty-free Leaping Bunny, these visual signposts help us with our value choices."
"Animal-derived ingredients can appear across the whole spectrum of personal care products. Avoiding them used to be challenging - or required compromising on performance to remain true to your values. No more. Our demand for cruelty-free, more natural, plant-derived options without compromise has powered a revolution in effective, vegan-friendly alternatives for some of the most popular animal-derived skincare ingredients. To help you navigate the ingredients label, I've highlighted some of the high-performance swaps that are making vegan beauty hot."
"Identical Twins These vegan alternatives are indistinguishable in chemistry from the animal-derived ingredient. They are impossible to tell apart by how they perform, so you'll never know the difference in going vegan (in fact, you may already have used them without knowing). Hyaluronic Acid Hyaluronic acid can hold 1,000 times its own weight in water, making it a super hydrato"
Consumers increasingly seek beauty products that align with values such as organic, cruelty-free, sustainable, natural, or vegan, supported by labels like USDA Organic, Europe's Soil Association swirl, the V-Label, and Leaping Bunny. Animal-derived ingredients appear across many personal care products, and avoiding them previously required performance compromises. Consumer demand has driven development of plant-derived, cruelty-free alternatives that match performance. Some vegan alternatives are chemically identical to their animal-derived counterparts and perform indistinguishably. Hyaluronic acid exemplifies a high-performance ingredient, capable of holding 1,000 times its weight in water, contributing exceptional hydration. High-performance vegan swaps now exist for many popular animal-derived skincare ingredients.
Read at Earth911
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