During the 2025 run of his Las Vegas residency, Usher became known for a particular bit. Wrapped in a furry overcoat, the singer would descend from the stage with a glass full of ruby red maraschino cherries. He would then hand-feed the fruit to select members of the audience. It's a flirty, cheeky gesture that spawned numerous viral videos. But it also hints at something essential, but little-known, about Usher: He knows how to give a good gift.
"I've always collected [Baccarat] glasses. So being able to create my own feels not only like a great collaboration, but also a pivot for me into another space as a designer," Usher tells AD. The French brand's iconic tumblers hold special meaning for the singer, whose performance rituals have long involved a toast before or after a show with the crystal.