#user-growth-and-engagement
#user-growth-and-engagement

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

fromThedrum

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

fromThedrum

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

4 hours ago

Continuous Learning Cultures: What High Performing Organizations Do Differently

Organizations must adopt a continuous learning culture to keep pace with rapid changes in technology and evolving job roles.

#linkedin

fromwww.socialmediatoday.com

Report shows document posts on LinkedIn see more engagement

Native document posts on LinkedIn generate the highest engagement, surpassing image and video content.

fromNeil Patel

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.

6 days ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.

fromwww.socialmediatoday.com

Report shows document posts on LinkedIn see more engagement

Native document posts on LinkedIn generate the highest engagement, surpassing image and video content.

fromNeil Patel

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.

6 days ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

Why Do We Read Reviews for Things We've Already Experienced?

People read reviews post-decision to validate experiences and alleviate inner conflict, not to gather new information.

E-Commerce

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.

Marketing

How to turn finders into followers: the 4 steps to buyer enlightenment

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.

Marketing

How to turn finders into followers: the 4 steps to buyer enlightenment

more#content-marketing

Startup companies

fromTechCrunch

A new dating app, Sonder, has a deliberately annoying sign-up process (and it's working) | TechCrunch

Sonder aims to revolutionize dating apps by creating a more authentic and engaging user experience through unstructured profiles and unique in-person events.

Podcast

fromRAIN News

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.

Business intelligence

AI Strategy Roadmap: A Step-By-Step Plan From Pilot To Scale

A clear AI strategy roadmap is essential for transforming pilot projects into scalable, impactful enterprise-wide initiatives.

Typography

fromNielsen Norman Group

The 3 C's of Informational Microcopy

Well-written informational microcopy must be clear, concise, and characterful to help users navigate interfaces effectively.

Media industry

fromTheWrap

Online Community Development

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.

Human connection is an urgent business investment in the AI era

Digital convenience has led to increased loneliness and anxiety, highlighting the need for human connection in both personal and professional realms.

Artificial intelligence

fromTearsheet

Intellectual property law

What a bank-client relationship looks like when banks control the data behind the UX - Tearsheet

Grasshopper's Model Context Protocol enables secure AI integration with banking data while maintaining client control and data security.

#social-media

fromwww.scientificamerican.com

What the Meta and Google verdict means for social media design

Meta and Google found negligent for social media design, awarded $6 million in damages, raising legal questions about social media's safety and liability.

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.

fromPhys

Intellectual property law

Marketing

Enhancing customer satisfaction through personal profiles of social media customer service agents

fromwww.scientificamerican.com

What the Meta and Google verdict means for social media design

Meta and Google found negligent for social media design, awarded $6 million in damages, raising legal questions about social media's safety and liability.

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.

fromPhys

Marketing

Enhancing customer satisfaction through personal profiles of social media customer service agents

The B2B digital marketing playbook for growth on autopilot

Companies prioritizing marketing in their growth strategy experience significantly faster growth compared to those that do not.

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.

fromThe Berkshire Eagle

21 hours ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences increase engagement through targeted, timely outreach.

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences increase engagement through targeted, timely outreach.

more#cold-emails

How To Build A Full-Funnel Marketing Strategy That Attracts Enterprise Buyers

Enterprise buyers require a unique full-funnel marketing strategy due to complex decision-making processes and longer sales cycles.

#microlearning

Microlearning In LMS: How To Transform Corporate Training

Microlearning enhances corporate training by delivering content in short, focused segments, improving engagement and knowledge retention.

Microlearning Solutions For Mobile: How L&D Leaders Build Engaging, In-The-Flow-Of-Work Learning

Mobile microlearning solutions effectively address time scarcity and fragmented attention, providing quick, accessible training for modern employees.

Microlearning In LMS: How To Transform Corporate Training

Microlearning enhances corporate training by delivering content in short, focused segments, improving engagement and knowledge retention.

Microlearning Solutions For Mobile: How L&D Leaders Build Engaging, In-The-Flow-Of-Work Learning

Mobile microlearning solutions effectively address time scarcity and fragmented attention, providing quick, accessible training for modern employees.

more#microlearning

E-Commerce

Shoppers Want AI Help, Not Control

AI enhances shopping by saving time and simplifying decisions, but consumers are hesitant about fully autonomous purchase agents.

Business intelligence

fromBusline News

Analysis Highlights 20x ROI For ABA Marketplace Attendees - Busline News

ABA Marketplace generated $124.9 million in business activity, reinforcing its status as North America's leading bus and group travel event.

Media industry

fromAdExchanger

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

Growth hacking

fromSitePoint Forums | Web Development & Design Community

Why Referral Programs Fail - and How to Build One That Works

Most small businesses lack a structured referral system, leading to passive and unpredictable growth despite referrals being a key driver.

What matters most for user engagement: performance or UI?

Performance is a critical factor in user engagement, where even minor delays in loading can deter users. A clean and simple user interface also contributes significantly to user retention.

UX design

Martech stacks are holding back sales and marketing teams | MarTech

Sales and marketing alignment remains a challenge, with only 56% of GTM professionals reporting high alignment in their organizations.

Austin

This brand broke the biggest rule of e-commerce-and made customers 3.5x more valuable

Huckberry prioritizes customer engagement and community building over immediate sales, leading to higher customer lifetime value.

fromLondon Business News | Londonlovesbusiness.com

Is engagement now just as important as value in modern promotions? - London Business News | Londonlovesbusiness.com

Promotions must engage customers beyond value to foster brand loyalty in a competitive market.

#meta

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

fromwww.independent.co.uk

Instagram testing subscription that allows users to watch stories anonymously

Meta is launching Instagram Plus, a premium subscription service allowing anonymous Story views and rewatch counts, currently available in select countries.

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

fromwww.independent.co.uk

Instagram testing subscription that allows users to watch stories anonymously

Meta is launching Instagram Plus, a premium subscription service allowing anonymous Story views and rewatch counts, currently available in select countries.

more#meta

#performance-marketing

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

Your most efficient campaigns might be limiting your growth | MarTech

Over-optimization in performance marketing can cap growth despite improved efficiency metrics.

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

more#performance-marketing

Your most efficient campaigns might be limiting your growth | MarTech

Over-optimization in performance marketing can cap growth despite improved efficiency metrics.

Media industry

fromAndroid Police

fromHarvard Business Review

A fast-growing trend is having a big impact on Android entertainment apps

Short Drama apps are transforming the entertainment app market, with increased ad revenue and a shift towards ad-supported models.

Growth hacking

3 Ways to Supercharge Your Company's Sales Organization

Executives pressure sales organizations to increase activity metrics in uncertain markets, expecting results despite challenging growth conditions.

23 hours ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

fromBenzinga

Socialtrait Launches Predictive Audience Simulation Platform

Behavioral Simulation AI aims to accurately model real human behaviors in social networks.

fromMakeUseOf

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.

#marketing

Marketing

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.

AI Is Now Deciding Which Emails Get Seen. Here's How to Stay in the Inbox in the Gemini Era

Email remains a dominant communication tool, but AI is changing how messages are prioritized and seen in inboxes.

Sales email subject lines that actually convert

Email subject lines significantly impact open rates, with 64% of recipients deciding to open based on them alone.

fromLitmus

Deliverability Myth: Why You Need to Measure Inbox Placement

High delivery rates do not guarantee inbox placement; measuring inbox placement is essential for effective email marketing.

Deliverability

The email metrics marketers are likely to get wrong | MarTech

The Marketing System That Drives Predictable Revenue Growth

Email and social media work best together, enhancing marketing effectiveness and driving sustainable growth.

The 5 Email Layers Every Subscription Brand Needs to Reduce Churn

Retention increases when email guides customer behavior rather than solely promoting products.

AI Is Now Deciding Which Emails Get Seen. Here's How to Stay in the Inbox in the Gemini Era

Email remains a dominant communication tool, but AI is changing how messages are prioritized and seen in inboxes.

Sales email subject lines that actually convert

Email subject lines significantly impact open rates, with 64% of recipients deciding to open based on them alone.

fromLitmus

Deliverability Myth: Why You Need to Measure Inbox Placement

High delivery rates do not guarantee inbox placement; measuring inbox placement is essential for effective email marketing.

The email metrics marketers are likely to get wrong | MarTech

Open and click rates are poor indicators of email program success and can mislead marketing teams about actual business outcomes.

The Marketing System That Drives Predictable Revenue Growth

Email and social media work best together, enhancing marketing effectiveness and driving sustainable growth.

The 5 Email Layers Every Subscription Brand Needs to Reduce Churn

Retention increases when email guides customer behavior rather than solely promoting products.

more#email-marketing

#instagram

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.

fromBGR

Instagram Finally Found A Premium Feature You Might Want - And It's A Little Creepy - BGR

Instagram is a major revenue source for Meta, generating $71 billion by 2025, and is testing a subscription service with new features.

fromThe Verge

Instagram tests letting you pay to view stories anonymously

Meta is testing an Instagram subscription with new features like anonymous story viewing and extended viewing times.

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.

fromBGR

Instagram Finally Found A Premium Feature You Might Want - And It's A Little Creepy - BGR

Instagram is a major revenue source for Meta, generating $71 billion by 2025, and is testing a subscription service with new features.

fromThe Verge

Instagram tests letting you pay to view stories anonymously

Meta is testing an Instagram subscription with new features like anonymous story viewing and extended viewing times.

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.

fromHubspot

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.

fromHubspot

How AI improves email deliverability beyond send times

AI email deliverability optimization enhances inbox placement by aligning with mailbox provider metrics like authentication, engagement, and sender reputation.

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.

fromNeil Patel

Misleading Marketing Metrics: Are Your Reports Inaccurate?

Traditional marketing metrics are outdated and do not accurately reflect business growth or marketing impact.

fromBenzinga

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

fromAdExchanger

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

Framework for Quality AI Content Marketing

AI-generated marketing content is effective when it attracts organic traffic from search engines and platforms like Google Discover.

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.

fromBusiness Matters

Traffic vs Conversions: What eCommerce Founders Should Fix First

Traffic is not the problem. The buying path is the problem. Fixing conversion first often unlocks growth with the same budget. This topic matters more now. Ad costs rise. Competition is tighter. Buyers also have less patience. A store can attract the right visitors and still lose them.

E-Commerce

Lead Generation Benchmarks For LMS & HR Tech Vendors: Are You Ahead Or Behind?

Most B2B vendors lack reliable benchmarks to evaluate lead generation effectiveness, with average CPL at $198 and only 12% of marketers confident in conversion rates.

fromEMARKETER

#conversion-rate-optimization

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.

How CRO Drives Ecommerce Longevity

Diversified traffic sources and robust conversion optimization are essential for brand longevity in ecommerce.

Content Beats Design, Says CRO Pro

Testing product pages and content is crucial for ecommerce conversion optimization.

fromSocial Media Explorer

Growth hacking

How to improve your website's conversion rate

Online marketing

How Conversion Rate Optimization Boosts Sales and Business Growth - Social Media Explorer

How CRO Drives Ecommerce Longevity

Diversified traffic sources and robust conversion optimization are essential for brand longevity in ecommerce.

Content Beats Design, Says CRO Pro

Testing product pages and content is crucial for ecommerce conversion optimization.

fromSocial Media Explorer

Growth hacking

How to improve your website's conversion rate

more#conversion-rate-optimization

Online marketing

How Conversion Rate Optimization Boosts Sales and Business Growth - Social Media Explorer

Burner Accounts, Brutal Honesty, and Radical Transparency: How Brands Are Winning on Reddit

Reddit is the top source for AI platforms, prompting marketers to prioritize Reddit content for community engagement.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

fromFinancial Planning

fromSocial Media Examiner

AI for advisor marketing - without alienating clients

Consumers prefer human-created ads over AI-generated ones, emphasizing the importance of a human touch in marketing.

#customer-retention

3 weeks ago

Marketing

Improving Customer Experience: How to Increase Revenue and Profitability : Social Media Examiner

fromSocial Media Examiner

Winning Customers Is Easy - Keeping Them Isn't. Here's Why

Customer retention now determines long-term small business success as acquisition becomes easier through modern tools like social media and AI.

3 weeks ago

Marketing

Improving Customer Experience: How to Increase Revenue and Profitability : Social Media Examiner

Winning Customers Is Easy - Keeping Them Isn't. Here's Why

Customer retention now determines long-term small business success as acquisition becomes easier through modern tools like social media and AI.

more#customer-retention

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.

Growth hacking

Is AI driving away your best customers? 3 fixes for bridging gaps with growth audiences

Companies must treat underserved growth audiences as lead users to drive innovation and create solutions addressing real systemic problems rather than performative gestures.

#b2b-design

UX design

How can you ensure paying customers don't worsen the new user experience?

UX design

How can you ensure paying customers don't worsen the new user experience?

UX design

How can you ensure paying customers don't worsen the new user experience?

UX design

How can you ensure paying customers don't worsen the new user experience?

more#b2b-design

3 weeks ago

Forget Perfection. This Simple Habit Is What Actually Builds an Audience Today.

Authentic, casual content now resonates more with audiences than polished, carefully staged posts on social media platforms.

6 post-purchase moments that shape customer lifetime value | MarTech

Post-purchase emails should address customer doubts and build confidence beyond transactional updates to strengthen loyalty and long-term value.

fromGeeky Gadgets

How to Create Adverts That Convert : Tracking, Trials & Iteration in 2026

Effective app advertising balances short-term investment with data collection to refine strategies and maximize long-term ROI through platform-specific targeting and conversion optimization.

How To Engage Customers With Fresh, Immersive Marketing Experiences

As the market grows increasingly saturated with traditional digital content, brands are exploring new ways to stand out by engaging more than just sight and sound. Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences that feel interactive rather than interruptive. The challenge is knowing how to experiment thoughtfully and how to use these tools to deepen connection without novelty overshadowing their purpose.

Marketing

The free AI tool that exposes messaging gaps on your site | MarTech

NotebookLM's Audio Overview simulates a first-time visitor's understanding, revealing what resonates, what confuses, and which calls-to-action are missing.

What does it take to grow your digital audience today?

Publishers must increase revenue per visit by creating relevant, personalized content using data to reduce ad annoyance and combat adblockers.