UX design
fromMedium
1 day agoWho are we really designing for?
Designing effectively requires distinguishing between the individual User and the collective Customer.
VOID goes to the center of what makes a hair dryer a hair dryer and questions whether that thing needs to exist at all. The ring structure doesn't force a single way of holding. You can grip it at different points, set it in the stand and step back, or orient it however the airflow needs to go. That kind of flexibility isn't just ergonomically interesting; it's philosophically interesting.
ASUS's latest offerings feature thoughtful design improvements and performance enhancements tailored to meet specific user needs rather than just chasing technical benchmarks.