How to understand sessions in GA4 | MarTechGA4 simplifies session tracking, improving data clarity compared to Universal Analytics, which may lead to discrepancies in reported session counts.
How to archive your Universal Analytics historical data | MarTechPrioritize archiving historical data from Universal Analytics properties before July 1 deadline set by Google.
How to understand sessions in GA4 | MarTechGA4 simplifies session tracking, improving data clarity compared to Universal Analytics, which may lead to discrepancies in reported session counts.
How to archive your Universal Analytics historical data | MarTechPrioritize archiving historical data from Universal Analytics properties before July 1 deadline set by Google.
Time's running out: Why major corporations haven't completed GA4 migration | MarTechMajor corporations behind on migrating to GA4 due to complexities and caution in platform switching.Companies facing downstream issues post-migration should prioritize exporting critical historical data from Universal Analytics.