#unified-id-20

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#cookie-deprecation #programmatic-advertising #identity-solutions #privacy-lawsuits #consent #pixel-suits
fromThe Drum
2 days ago
Marketing tech

What happens when our common currency becomes uncommon?

Cookies are being phased out, threatening programmatic advertising's data-driven targeting, measurement, and audience segmentation, forcing the industry to adopt new identity solutions.
Privacy technologies
fromAdExchanger
3 months ago

Putting UID2 Under the Legal Microscope | AdExchanger

Unified ID 2.0 is facing class-action claims that its hashed-email identifiers secretly harvest and monetize directly identifiable user data without proper user consent.
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