#tv-launch

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Marketing
fromThedrum
4 hours ago

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.
#youtube
Online marketing
fromAndroid Authority
13 hours ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Online marketing
fromThe Cool Down
2 days ago

YouTube users frustrated by unskippable 90-second-plus ads: 'I instantly went speechless'

YouTube users are frustrated with unskippable ads on the platform, leading to calls for better user experience.
Marketing tech
fromBGR
3 days ago

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.
Media industry
fromDigiday
6 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Online marketing
fromAndroid Authority
13 hours ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Online marketing
fromThe Cool Down
2 days ago

YouTube users frustrated by unskippable 90-second-plus ads: 'I instantly went speechless'

YouTube users are frustrated with unskippable ads on the platform, leading to calls for better user experience.
Marketing tech
fromBGR
3 days ago

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.
Media industry
fromDigiday
6 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Media industry
fromThe Verge
16 hours ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
#amazon
Television
fromPocket-lint
14 hours ago

What you really get when you upgrade to Amazon Prime Video Ultra

Amazon launches Prime Video Ultra, a new subscription tier, replacing the ad-free plan with enhanced features and a price increase.
Media industry
fromMoney Digest
2 weeks ago

The Popular Streaming Platform You Didn't Know Was Part Of Amazon's Portfolio - Money Digest

Amazon's acquisition of Twitch in 2014 has significantly impacted its growth and consumer offerings, enhancing its position in the live-streaming market.
Television
fromPocket-lint
14 hours ago

What you really get when you upgrade to Amazon Prime Video Ultra

Amazon launches Prime Video Ultra, a new subscription tier, replacing the ad-free plan with enhanced features and a price increase.
Media industry
fromMoney Digest
2 weeks ago

The Popular Streaming Platform You Didn't Know Was Part Of Amazon's Portfolio - Money Digest

Amazon's acquisition of Twitch in 2014 has significantly impacted its growth and consumer offerings, enhancing its position in the live-streaming market.
Marketing tech
fromVariety
17 hours ago

Nielsen Names Roberto Ruiz Head of Measurement Science

Roberto Ruiz has been appointed head of measurement science at Nielsen to enhance viewer activity measurement across media platforms.
#netflix
Business
from24/7 Wall St.
3 days ago

Billionaires Snatch Up Netflix Stock Again After Warner Bros Deal Loss

Hedge funds increased Netflix positions significantly after the collapse of its Warner Bros. acquisition, anticipating a re-rating of the company's valuation.
Games
fromEngadget
4 days ago

Netflix adds three Jackbox games to its TV app

Netflix adds Jackbox Party Essentials to its gaming lineup, offering three popular games for free to subscribers.
Board games
fromThe Verge
4 days ago

Netflix's TV games get a big boost with Jackbox collection

Netflix adds Jackbox's Drawful 2, Fibbage 4, and Quiplash 3 to its party game lineup, available for subscribers at no extra cost.
Television
fromVulture
3 days ago

Are Netflix and Apple TV Fighting?

Netflix has reverted to its own content player on Apple TV, removing several user-friendly features and causing dissatisfaction among users.
Independent films
fromVulture
2 days ago

13 Movies You Shouldn't Miss on Netflix This Month

Netflix offers a curated list of must-watch films for April, featuring both new releases and classic favorites.
fromwww.theguardian.com
1 day ago

Two super hosts team up for a fun new series: best podcasts of the week

The first episode challenges Shakespeare's vision of a villainous Richard III, while a future episode will consider the Ross and Rachel of early modern history, Henry VIII and Anne Boleyn.
Podcast
fromInverse
18 hours ago

Netflix Just Quietly Added The Best, And Most Important, Mission: Impossible Movie

For the longest time, if a woman were present, it was as either a helpless sexualized object to be overcome like an obstacle, or won like a trophy.
Independent films
Digital life
fromwww.wanderwithjo.com
21 hours ago

The Digital Nomad's Guide to Online Entertainment: What Works in the UK

Understanding the digital landscape in the UK is crucial for travelers, as many apps and services differ from other regions.
#youtube-premium
Humor
fromwww.theguardian.com
5 days ago

The Assembly review TV has rarely seen anything like this delightful gem

The Assembly features celebrities interviewed by young adults with neurodivergence, allowing for direct and profound questions that challenge conventional interview norms.
Marketing
fromForbes
12 hours ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Marketing tech
fromAdExchanger
17 hours ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
Online marketing
fromAdExchanger
15 hours ago

On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Publishers are focusing on maximizing revenue per session to counteract declines in traffic from search and social media.
Podcast
fromRAIN News
3 days ago

TV podcast consumption: A new audience study

13% of American households consume podcasts on TV, particularly within Netflix households.
#creator-economy
Media industry
fromTheWrap
3 days ago

Lionsgate, Tubi Execs Share Their Secret to Creator Success in Hollywood

Hollywood executives are increasingly valuing creators for their unique stories and built-in audiences.
Media industry
fromTheWrap
3 days ago

Lionsgate, Tubi Execs Share Their Secret to Creator Success in Hollywood

Hollywood executives are increasingly valuing creators for their unique stories and built-in audiences.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Media industry
fromDigiday
1 day ago

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

Digital players are reshaping ad strategies, emphasizing measurement and outcomes to attract ad dollars from traditional TV.
#connected-tv
Marketing tech
fromAdExchanger
1 day ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.
Marketing tech
fromAdExchanger
2 weeks ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Marketing tech
fromAdExchanger
1 day ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.
Marketing tech
fromAdExchanger
2 weeks ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
#streaming
Television
fromCBR
3 days ago

Prime Video Just Won the Streaming Wars as Amazon Absorbs Apple TV Content

Prime Video partners with Apple TV, integrating its content as an add-on subscription for enhanced streaming options.
Media industry
fromExchangewire
3 days ago

The Stack: Streaming Shake-Up

Streaming platforms are evolving with new technologies and partnerships, indicating significant shifts in the entertainment industry landscape.
Television
fromCBR
3 days ago

Prime Video Just Won the Streaming Wars as Amazon Absorbs Apple TV Content

Prime Video partners with Apple TV, integrating its content as an add-on subscription for enhanced streaming options.
Media industry
fromExchangewire
3 days ago

The Stack: Streaming Shake-Up

Streaming platforms are evolving with new technologies and partnerships, indicating significant shifts in the entertainment industry landscape.
San Francisco Giants
fromDefector
2 weeks ago

Netflix Is Loading Up The Clown Car For Opening Night | Defector

Netflix has secured exclusive MLB opening day games, leading to an overcrowded broadcast format with numerous special guests.
fromEMARKETER
5 days ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Marketing tech
fromDigiday
1 day ago

With the World Cup around the corner, media buyers expect streaming prices to soar

Unilever's Rexona brand is launching a hero film featuring a Beatles tune and soccer stars like Vinicius Jr. and Christian Pulisic, aiming to connect with audiences through various media channels.
Marketing
Television
fromTechCrunch
2 days ago

AMC will stream 'The Audacity' premiere in 21 parts on TikTok | TechCrunch

AMC is premiering 'The Audacity' on TikTok in 21 segments, targeting younger viewers and aiming to create buzz.
Television
fromCBR
3 days ago

Say Goodbye to a Major Streaming Service as Prime Video Phaseout Begins

Prime Video replaces its Ad Free plan with a new, improved Ultra plan featuring higher pricing and enhanced streaming options.
Marketing tech
fromThedrum
2 days ago

GumGum and ShowHeroes Announce Exclusive Global Partnership Focused on U.S. Market

GumGum partners with ShowHeroes to provide access to premium video inventory, reaching over 2 billion users monthly.
Marketing
fromAdExchanger
5 days ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
fromVulture
3 days ago

The 14 Best Movies and TV Shows to Watch This Weekend

A time jump resets this show's character dynamics with Rue (Zendaya) working off her debt to a drug dealer and seemingly nearly all the series' other female characters engaged in sex work of some kind. Sam Levinson's vision of a woman's life is pretty depressing.
Television
Television
fromIndependent
3 days ago

All talked out: The online threat to the 'Late Late' and TV's chat shows

The Late Late Show faces significant competition and public opinion is divided on its future and past presenters.
Marketing tech
fromAdExchanger
5 days ago

Inside RTL's Plan To Aggregate Europe's Fragmented TV And Video Supply | AdExchanger

Europe's video ad market is fragmented, requiring tailored strategies for global advertisers due to diverse languages, currencies, and regulations.
Marketing tech
fromExchangewire
4 days ago

2026 FIFA World Cup Viewing Set to Fragment Across Linear & Streaming in UK, Nexxen Forecast Finds

Nexxen launched a predictions report on UK viewership for the 2026 FIFA World Cup, highlighting shifts in viewing habits and audience engagement.
Television
fromSan Francisco Bay Times
3 days ago

The World of Broadcasting as Depicted on the Big and Little Screen - San Francisco Bay Times

Movies like 'A Face in the Crowd' and 'Network' accurately depict the broadcasting industry's cruelty and complexities.
#video-marketing
Marketing tech
fromDigiday
6 days ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.
Media industry
fromThe Hollywood Reporter
4 days ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Marketing tech
fromDigiday
6 days ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.
Marketing tech
fromDigiday
6 days ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.
Media industry
fromThe Hollywood Reporter
4 days ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Marketing tech
fromDigiday
6 days ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.
Media industry
fromFast Company
6 days ago

Fox is the latest to add prediction markets as a new 'data layer' for news coverage

Fox Corporation partners with Kalshi to integrate prediction market data into its cable networks, enhancing reporting with real-time forecasts.
Television
fromZDNET
4 days ago

I use ChatGPT's new Tubi app to find free movies and TV shows to watch - here's how

Tubi TV integrates with ChatGPT, allowing users to find shows and movies easily.
Television
fromFast Company
4 days ago

Satirizing Silicon Valley is pointless in 2026. This show proves it

The Audacity critiques Big Tech's ethics through a darkly comedic lens, but its timing may render it less impactful.
Marketing tech
fromMarketing Dive
2 weeks ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Media industry
fromDigiday
1 week ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
fromAdExchanger
2 months ago

Can I Help You Find Something?; The Streaming Fortress Prison | AdExchanger

Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.
Artificial intelligence
Television
fromDigiday
2 weeks ago

Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?

The TV universe study is essential for measuring U.S. TV viewership and establishing baseline numbers for audience segmentation.
Television
fromThe Atlantic
2 weeks ago

Is Binge-Watching TV Really a Pastime?

Binge-watching television has become a prevalent pastime in America, but it can lead to negative psychological effects like anxiety and depression.
Media industry
fromExchangewire
3 weeks ago

Shifts in Streaming: Competition, Collaboration, and Consolidation

Paramount's $111 billion acquisition of Warner Bros creates a streaming giant with 200 million subscribers, consolidating major entertainment assets and reshaping the competitive TV landscape.
Media industry
fromDigiday
3 weeks ago

Future of TV Briefing: How Netflix is shaking up the upfront deal model

Netflix is signing multi-year deals with advertisers that provide early access and first-right-of-refusal, moving beyond traditional upfront commitments and resembling tech-company retail media agreements.
Marketing tech
fromAdExchanger
1 month ago

The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming | AdExchanger

Marketers must adopt convergent TV strategies that blend linear and streaming approaches rather than debating programmatic versus direct buying methods.
Media industry
from24/7 Wall St.
1 month ago

Netflix Has No Rivals

Netflix remains financially strong with 17.6% revenue growth and 12-14% projected 2026 growth, while media headlines exaggerate minor AI deals as competitive threats.
Television
fromEsquire
1 month ago

The Best TV Shows of 2026 (So Far)

Despite industry turmoil, quality television continues thriving with acclaimed new seasons and innovative shows across multiple genres in 2026.
Marketing tech
fromDigiday
1 month ago

Future of TV Briefing: WTF is server-guided ad insertion?

Server-guided ad insertion enables low-latency, targeted ad delivery in live streaming by combining client-side flexibility with server-side cushioning to minimize buffering and delays.
fromwww.theguardian.com
1 month ago

Growing pains: Industry has shown that bigger isn't always better

We don't need proof, says one short-seller out for the kill, because we finally have a good story to tell. Cooked books can be explained as simply a misalignment between the velocity of my vision and the velocity of regulation, according to the slippery fintech entrepreneur Whitney Halberstram. The gap in between is where smart people have always made money.
Television
fromVulture
2 months ago

Every TV Show Canceled in 2026 So Far

Ashes to ashes, dust to dust, pickup order to lack of renewal. Here we bid farewell to the canceled shows of 2026. Less than a month into the year (and last lunar year not even over) and shows are already starting to drop. This post will serve as living tribute to the TV we're going to miss in 2027. Don't cry because they're over, smile because hopefully there are some sort of residuals in place for the workers.
Television
Television
fromwww.aljazeera.com
2 months ago

Are we witnessing the death of traditional TV?

The Oscars will move from ABC to YouTube in 2029, reflecting shifting audience viewing habits and a move toward streaming for major live events.
Television
fromThe Drum
2 months ago

What can brands learn from the changing television landscape?

High-quality, platform-agnostic television content attracts diverse audiences across traditional and OTT platforms, creating opportunities for producers and brands to engage viewers in new ways.
fromDigiday
2 months ago

Future of TV Briefing: How AI agents prime TV advertising for 'premium automation'

As he explained, programmatic standards like the OpenRTB protocol have enabled computer programs to buy ads on behalf of humans. But the ad formats and inventory types purchased by those programmatic tools have been pretty simplistic, relatively speaking. By that I mean when compared to the complexity of a traditional TV ad buy, where the audience has to be forecasted ahead of time and there are all kinds of rules regarding which advertiser gets what ad slot in which program.
Television
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