What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.Gen Z is adopting 'underconsumption core,' focusing on buying only essentials and distancing from influencer marketing.
6 things to look for in a B2B influencer | MarTechB2B buyers prefer expert influencers over traditional sales content, emphasizing the need for genuine engagement and expertise in marketing strategies.
What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.Gen Z is adopting 'underconsumption core,' focusing on buying only essentials and distancing from influencer marketing.
6 things to look for in a B2B influencer | MarTechB2B buyers prefer expert influencers over traditional sales content, emphasizing the need for genuine engagement and expertise in marketing strategies.