#transformational-strategy

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#storytelling-and-leadership #organizational-culture-change #corporate-communication #airbnb #superapp
Media industry
fromHarvard Business Review
1 week ago

Why Storytelling Matters When Changing Company Culture

Leaders achieve transformational cultural change by using strategic storytelling that circulates through organizations, shaping how employees discuss company values and strategies.
London startup
fromCity AM
9 months ago

Can Airbnb become an everything app? - City AM

Airbnb is transforming from a travel platform to a 'superapp' with in-home services, relying on user habit changes for success.
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