fromIPWatchdog.com | Patents & Intellectual Property Law
2 days agoRun, Don't Walk: Dupe Culture, Trade Dress, and the Growing Fight Over Brand Identity
"Recent lawsuits involving Lululemon, Sol de Janeiro, and Smucker's show that courts are now being asked to define the limits of trade dress protection in industries where imitation is common and trend cycles are short." "Run, don't walk!" has become a familiar call across TikTok and Instagram, signaling that a new budget-friendly "dupe" has landed on store shelves. What was once quiet bargain-hunting has turned into a celebrated online trend, where creators openly compare low-cost look-alikes to premium products.
Intellectual property law