#tracy-stephens

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Fundraising
fromFast Company
7 hours ago

Phoebe Gates and the contentious debate over fair pay for influencers

Expectations for budget management differ for founders based on their family wealth, as seen in the case of Phoebe Gates.
fromForbes
5 hours ago

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.
Marketing
Media industry
fromEntrepreneur
12 hours ago

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.
Exercise
fromEntrepreneur
1 day ago

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.
#whitney-leavitt
Chicago
fromScary Mommy
1 day ago

Whitney Levitt Is Doing It All, Authentically & Apologetically Herself

Whitney Leavitt embraces authenticity while expanding her career as Chief Creative and Brand Officer at Cool Sips, blending personal passion with professional growth.
Marketing
fromFood & Beverage Magazine
2 days ago

Whitney Leavitt Joins Cool Sips as Chief Creative Officer

Whitney Leavitt becomes Chief Creative and Brand Officer at Cool Sips, aiming to transform the brand with innovative flavors and experiences.
Chicago
fromScary Mommy
1 day ago

Whitney Levitt Is Doing It All, Authentically & Apologetically Herself

Whitney Leavitt embraces authenticity while expanding her career as Chief Creative and Brand Officer at Cool Sips, blending personal passion with professional growth.
Marketing
fromFood & Beverage Magazine
2 days ago

Whitney Leavitt Joins Cool Sips as Chief Creative Officer

Whitney Leavitt becomes Chief Creative and Brand Officer at Cool Sips, aiming to transform the brand with innovative flavors and experiences.
Marketing tech
fromGeeky Gadgets
18 hours ago

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.
#meta
Law
fromNewsmax
1 day ago

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.
Law
fromNewsmax
1 day ago

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.
Women
fromMiami Herald
1 day ago

Wyndham Clark Launches Relationship With Influencer Emily Tanner at Masters

Wyndham Clark and Emily Tanner confirm their relationship during the Masters Par 3 Contest, drawing attention from the golf community.
#social-media
fromForbes
3 days ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing
fromTech Times
16 hours ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Media industry
fromNatesilver
5 days ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Social media marketing
fromForbes
3 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Online marketing
fromForbes
3 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromTech Times
16 hours ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Digital life
fromMiami Herald
2 weeks ago

Catherine Thorbecke: Your birthday won't magically fix social media

Australia's ban on under-16s using social media is influencing similar actions across the Asia-Pacific region.
Media industry
fromNatesilver
5 days ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Social media marketing
fromForbes
3 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
#marketing
fromInc
4 days ago
Social media marketing

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Social media marketing
fromInc
4 days ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
#tiktok
fromVariety
2 days ago
Toronto startup

Khartoon Weiss, TikTok's Head of Ad Sales for North America, Is Exiting

Media industry
fromDigiday
3 days ago

TikTok's Khartoon Weiss to exit the platform as its head of global business

Khartoon Weiss is leaving TikTok to pursue a new opportunity, ensuring continuity in the ad business during the transition.
fromVariety
2 days ago
Toronto startup

Khartoon Weiss, TikTok's Head of Ad Sales for North America, Is Exiting

Media industry
fromDigiday
3 days ago

TikTok's Khartoon Weiss to exit the platform as its head of global business

Khartoon Weiss is leaving TikTok to pursue a new opportunity, ensuring continuity in the ad business during the transition.
Humor
fromInterview Magazine
2 days ago

How Mackenzie Thomas's Tweets Made a Sold-Out Theater Cry

Mackenzie Thomas's performance art blends personal storytelling with digital media, evoking deep emotional responses from the audience.
Television
fromwww.theguardian.com
2 days ago

Are OnlyFans models the best way to explain the climate crisis?

Global emissions are at record highs, and innovative approaches like Headline Newds aim to raise awareness about climate change through provocative content.
fromMashable
2 days ago

Remi Cruz Parsons has been online for over a decade. Here's what she's learned.

With her new cookbook, Let's Get Cooking: Everyday Meals, Tipsy Favorites and Comfort Food Cravings, the 31-year-old creator is bringing one of the most beloved parts of her content into readers' homes. Filled with comfort food, Korean recipes inspired by her family, easy weeknight dinners, and dishes longtime viewers will instantly recognize from her vlogs, the book feels like a natural extension of the world she has built online.
Digital life
Careers
fromFast Company
3 days ago

Call it whatever you like: Personal brand, career brand, or professional reputation. Here's how to build it

Visibility and influence in the workplace require more than just doing good work; they depend on building trust and presence across various channels.
fromInc
4 days ago

This AI Startup Gives Customers Spoons Instead of Swag. It's a Marketing Lesson Any Founder Can Steal

Denton's first rule: "Make it different, but relevant." The more unusual your swag is, the more likely people will remember it, want it, and share it online.
Graphic design
fromApaonline
4 days ago

How to Deal with Online Virtue Signaling

Virtue signaling often manifests in social media posts that aim to elevate one's moral standing without genuine commitment to the cause, leading to frustration among observers.
Philosophy
fromPetaPixel
5 days ago

The Secrets Behind a Successful Photography Business

Running a photography business can be incredible fun, offering unique experiences and opportunities to meet diverse people. However, it requires significant dedication and effort, often demanding extra hours beyond a typical workweek.
Photography
#video-marketing
Media industry
fromThe Hollywood Reporter
1 day ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Media industry
fromThe Hollywood Reporter
1 day ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Marketing tech
fromForbes
2 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing
fromMarTech
2 days ago

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.
#youtube
Online marketing
fromEntrepreneur
3 days ago

Most Restaurants Are Missing Out on the Platform That Brings Customers In - Here's What a Google Strategist Recommends

YouTube serves as a powerful discovery engine for restaurants, enhancing audience reach and customer loyalty through diverse content formats.
Media industry
fromDigiday
3 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Online marketing
fromEntrepreneur
3 days ago

Most Restaurants Are Missing Out on the Platform That Brings Customers In - Here's What a Google Strategist Recommends

YouTube serves as a powerful discovery engine for restaurants, enhancing audience reach and customer loyalty through diverse content formats.
Media industry
fromDigiday
3 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Business
from24/7 Wall St.
1 week ago

TikTok Entrepreneur Earning $200K Asks About Quitting His Job. Ramsey Says Do It But Warns Platform Will Die

A TikTok Shop selling sports cards generated $700,000 in revenue, but faces platform risk as its primary income source.
#social-media-marketing
Social media marketing
fromForbes
1 day ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Online marketing
fromAol
2 weeks ago

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.
fromForbes
1 month ago
Social media marketing

How To Create A Signature Series For Your Business's Social Media

Social media marketing
fromForbes
1 day ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Online marketing
fromAol
2 weeks ago

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.
fromForbes
1 month ago
Social media marketing

How To Create A Signature Series For Your Business's Social Media

fromTipRanks Financial
1 day ago

QYOU Studios Named "Most Innovative Studio" for Creator-Led Digital Campaigns - TipRanks.com

QYOU Studios has been named 'Most Innovative Studio' at the Digiday TV & Video Awards, underscoring its growing prominence in creator-powered storytelling and premium digital production.
Media industry
Marketing tech
fromHubspot
in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.
Online marketing
fromEntrepreneur
5 days ago

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
#influencer-marketing
Podcast
fromDigiday
2 weeks ago

How to sell an influencer agency: Lessons from Digital Voices founderJennifer Quigley-Jones

Selling an influencer agency involves understanding market dynamics, transparency, and the unique challenges faced by female founders.
Marketing
fromThedrum
3 weeks ago

The Other Side: How Influencers Choose Brands!

Influencers prioritize brand partnerships that align with their audience interests, maintain audience trust, and support their long-term creator goals and values.
Podcast
fromDigiday
2 weeks ago

How to sell an influencer agency: Lessons from Digital Voices founderJennifer Quigley-Jones

Selling an influencer agency involves understanding market dynamics, transparency, and the unique challenges faced by female founders.
Marketing
fromThedrum
3 weeks ago

The Other Side: How Influencers Choose Brands!

Influencers prioritize brand partnerships that align with their audience interests, maintain audience trust, and support their long-term creator goals and values.
Social media marketing
fromPR Daily
1 day ago

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.
Marketing
fromTheZenParent
2 days ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
Marketing tech
fromForbes
3 days ago

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.
Marketing
fromForbes
3 days ago

Adam W Is Taking Creator Strategy Off Screen And Into The Real World

Adam Waheed transitions to Chief Digital Officer at Stic, merging digital comedy with innovative advertising strategies.
Television
fromBustle
2 weeks ago

Taylor Frankie Paul Isn't Hitting Pause On Social Media

Taylor Frankie Paul is returning to TikTok after the cancellation of The Bachelorette due to resurfaced domestic violence footage.
fromBusiness Insider
3 weeks ago

I left tech to become an influencer. I had $6,000 in my savings when I took the leap, but it's the best decision I've ever made.

When the crypto startup I was working for was sold in July 2025, I saw it as the perfect opportunity to go all in on myself as a content creator. I had about $6,000 in savings and less than 40,000 followers on TikTok, but I believed I was worth the investment.
Startup companies
fromSlate Magazine
2 days ago

Lonelygirl15 Was the Most Famous YouTuber in the World. No One Had Any Idea Who She Really Was.

Lonelygirl15 became a cultural phenomenon, drawing viewers into a narrative that blurred the lines between reality and fiction, ultimately reshaping how audiences interact with online content.
Media industry
Marketing
fromFortune
5 days ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
Marketing tech
fromDigiday
5 days ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
fromAdweek
3 days ago

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
Television
fromDefector
3 weeks ago

The Not-At-All-Secret Life Of Taylor Frankie Paul | Defector

Taylor Frankie Paul's casting in The Bachelorette was halted due to a resurfaced domestic violence incident video.
Marketing tech
fromSocial Media Explorer
6 days ago

The Rise of Dark Traffic: Why Your Analytics Are Lying to You - Social Media Explorer

Direct traffic is increasingly misleading due to untraceable influences from AI-driven research and decision-making processes.
Media industry
fromNieman Lab
4 days ago

How V Spehar built a news business from under a desk

News creators like Vitus Spehar are redefining journalism for younger audiences through engaging and accessible content on social media.
#creator-marketing
Marketing
fromInc
2 weeks ago

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
Marketing
fromInc
2 weeks ago

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
Graphic design
fromItsnicethat
1 week ago

"Be loud online, build connections, and look for side doors..." - How to get seen by brands

Emerging designers can reach major brands through strategic networking, targeted portfolio development, and leveraging digital platforms rather than relying solely on family connections or traditional career progression.
#creator-economy
Social media marketing
fromObserver
3 days ago

This NASA Mission Specialist Turned Media CEO Sets Out to Save the Creator Economy

TopFan empowers independent creators to own audience data and reduce reliance on major social platforms for sustainable business models.
fromForbes
2 months ago
Social media marketing

Why Brands Are Paying Creators Six Figures To Run Their Social Media

Social media marketing
fromObserver
3 days ago

This NASA Mission Specialist Turned Media CEO Sets Out to Save the Creator Economy

TopFan empowers independent creators to own audience data and reduce reliance on major social platforms for sustainable business models.
fromForbes
2 months ago
Social media marketing

Why Brands Are Paying Creators Six Figures To Run Their Social Media

Online marketing
fromGeeky Gadgets
3 weeks ago

Build an AI Marketing Team With Claude for LinkedIn, Substack, YouTube & X Posts

Claude Code enables creation of an AI-driven marketing system with 11 distinct skills across five functional layers that automates workflows, generates content, and optimizes engagement across multiple platforms.
Social media marketing
fromLindsey Gamble
4 days ago

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.
Social media marketing
fromEMARKETER
4 days ago

Reddit's purchasing influence is growing whether brands engage or not

Brands risk missing vital real-time conversations on Reddit, where 180 million US users influence product discussions and recommendations.
Social media marketing
fromWCVB
6 days ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
#linkedin
Social media marketing
fromInc
1 week ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
Social media marketing
fromTech Times
2 weeks ago

How LinkedIn Influencers Share Career Advice, Build Thought Leadership & Grow Networking Fast

LinkedIn influencers transform professional networking into a career engine through consistent engagement and valuable content sharing.
Social media marketing
fromInc
1 week ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
Social media marketing
fromTech Times
2 weeks ago

How LinkedIn Influencers Share Career Advice, Build Thought Leadership & Grow Networking Fast

LinkedIn influencers transform professional networking into a career engine through consistent engagement and valuable content sharing.
fromPeople.com
2 months ago

Woman Who Quit Her Corporate Job to Be a Full-Time Influencer Breaks Down 5 Shocking Realities of Content Creation (Exclusive)

In September, after a year and some change working in corporate fashion, influencer Hannah Krohne quit her full-time job and made a leap that is becoming increasingly common in the ever-changing world of social media. Krohne, who was previously working in strategy and merchandising for British fashion retailer ASOS, had been posting fashion and lifestyle-related videos online since her sophomore year of college.
Fashion & style
Psychology
fromYoga Journal
2 months ago

When an Influencer Says These 3 Words, I Stop Listening

Complex problems rarely have a single universal solution; oversimplified "the one thing" claims obscure individual, multifaceted causes and tailored approaches.
Social media marketing
fromFortune
2 weeks ago

How Alix Earle turned viral fame into a business | Fortune

Alix Earle launched Reale Actives, a skincare brand for acne-prone skin, after two years of development with Imaginary Ventures.
Social media marketing
fromTNW | Meta
3 weeks ago

Meta has launched Creator Fast Track

Meta launched Creator Fast Track, guaranteeing established creators $1,000-$3,000 monthly for three months to post Reels on Facebook, addressing the platform's struggle to attract top creators from competing platforms.
Social media marketing
fromFast Company
3 weeks ago

This eerily accurate 'LinkedIn Speak' translation tool will help you sound like an instant thinkfluencer

Kagi launched a translator tool that converts ordinary phrases into LinkedIn's characteristic corporate jargon, complete with emojis and hashtags, reflecting the platform's distinctive communication style.
Social media marketing
fromAol
3 weeks ago

This YouTuber Made One Million Dollars Selling Coffee in Half an Hour

Emma Chamberlain leveraged her YouTube audience's trust in her coffee preferences to launch Chamberlain Coffee in December 2019, generating $1 million in sales within 30 minutes through direct-to-consumer sales without traditional retail or marketing.
Social media marketing
fromYahoo Life
3 weeks ago

16 Reals Ways to Make Money on Social Media

Social media monetization is accessible to people of all ages and backgrounds through diverse income methods including affiliate marketing, sponsored posts, and direct product sales.
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
4 weeks ago

Creator Corner: Staples Baddie, Alysa Liu, Punch Monkey, Plus More Social Media Standouts | Muse by Clios

Kaeden Rowland has made shopping at Staples well, cool! A print specialist at one of the store's locations in upstate New York, this 22-year-old regularly posts videos of herself on the job. We watch her make cat mugs and help people strike the best poses for passport photos. She's the opposite of corporate-and that connects.
Social media marketing
Social media marketing
fromEntrepreneur
1 month ago

How Instagram Collabs Fast-Track Your Personal Brand Growth

Instagram collaborations build multidimensional personal brands, enhance online presence, and improve Google search visibility through authentic partnerships and shared content.
fromThedrum
1 month ago

Why your social content should make people curious

It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.
Social media marketing
fromForbes
2 months ago

The Evolution Of Endorsements: TRNDY Social Navigates MultiPlatform Campaigns

"Television still grabs the most people in the shortest amount of time," said Mike Visnick, CEO of TRNDY Social.
Marketing
fromInc
1 month ago

What Top Creators Say Makes a Successful Brand Collaboration

I think the critical unlock here is having multi-year partnerships, having relationships that endure as opposed to just kind of the one-off partnership,
Marketing
Social media marketing
fromEntrepreneur
1 month ago

This Is How Solo Creators Stop Posting to Silence and Hit Over 50,000 Views Without The Guesswork

A new ChatGPT Agent autonomously identifies early breakout signals across platforms and translates them into high-confidence, trend-forward content strategies that accelerate creator traction.
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