#toys-lego

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Social justice
fromFast Company
1 day ago

This Lego-like playground kit is designed for children displaced by war

Play is essential for children's development, especially in refugee camps, aiding in healing and normalcy for those affected by trauma.
#lego
fromEntrepreneur
1 week ago
Typography

'A Lot of Blind People Have Been Left Out': How This LEGO Superfan is Rewriting the Rules For Builders

Marketing
fromFast Company
2 months ago

Lego, it's time to hit the brakes

Lego's beloved creative appeal is being strained by aggressive licensing, nostalgia, and expensive giant sets, risking brand exhaustion and consumer fatigue.
fromEntrepreneur
1 week ago
Typography

'A Lot of Blind People Have Been Left Out': How This LEGO Superfan is Rewriting the Rules For Builders

Board games
fromKotaku
2 weeks ago

New Lego Contest Teases Big Pokemon TCG Crossover

Lego is hosting a contest for fans to design sets inspired by Pokémon cards, with the winner's design becoming a real set.
fromGameSpot
4 days ago

Lego Batman: Legacy Of The Dark Knight Will Let You Don Batman's Wild Samurai Armor

In Lego Batman: Legacy of the Dark Knight, the hero will be suiting up in the shinobi threads that he donned for the 2018 anime movie Batman Ninja.
Video games
Parenting
fromKotaku
2 weeks ago

8 Things To Never Say To An Adult Lego Fan - Kotaku

Adult fans of Lego, known as AFOLs, significantly contribute to Lego's success, driven by nostalgia and disposable income.
fromYanko Design - Modern Industrial Design News
1 week ago

The LEGO Metal Slug Diorama With Adjustable Cannons, POWs, and Mid-Air Grenades Is Here - Yanko Design

The game's hand-animated sprites moved with a fluidity that polygon games couldn't touch, and the humor, panicking soldiers, grateful POWs tossing rocket launchers, a tank that waddled like a toy, made the whole thing feel alive in a way that pure technical showmanship never quite manages.
Video games
Parenting
fromWIRED
3 weeks ago

I Tried Lego's New Light-and-Sound Star Wars Smart Bricks

Growing up leads to children distancing themselves from childhood activities like Lego, which can be a painful experience for parents.
Humor
fromYanko Design - Modern Industrial Design News
4 weeks ago

Stay Classy, San Diego: This LEGO Anchorman Set Recreates the Entire Channel 4 Newsroom in 1,500 Bricks - Yanko Design

Anchorman: The Legend of Ron Burgundy remains a timeless comedy, celebrated for its iconic quotes and detailed LEGO recreation of its newsroom setting.
#lego-moc
fromYanko Design - Modern Industrial Design News
1 month ago
Food & drink

This LEGO Tiramisu Might Be the Most Realistic LEGO Food Set Anyone Has Ever Built - Yanko Design

A LEGO creator built a highly detailed tiramisu MOC using 1,106 bricks at nearly 1:1 scale, featuring intricate layering, realistic textures, and hidden details that showcase masterful food model construction.
fromYanko Design - Modern Industrial Design News
2 months ago
Gadgets

This LEGO Hula Girl Actually Dances When You Crank It - Yanko Design

A 1,070-piece LEGO mechanical Dancing Hula Girl reproduces authentic dashboard hula-doll sway using a chain-link grass skirt and a crank-driven offset-pin mechanism.
Food & drink
fromYanko Design - Modern Industrial Design News
1 month ago

This LEGO Tiramisu Might Be the Most Realistic LEGO Food Set Anyone Has Ever Built - Yanko Design

A LEGO creator built a highly detailed tiramisu MOC using 1,106 bricks at nearly 1:1 scale, featuring intricate layering, realistic textures, and hidden details that showcase masterful food model construction.
#lego-smart-bricks
fromThe Verge
1 month ago
Gadgets

You can't replace the battery in Lego's Smart Bricks - and many of its sensors aren't available yet

Lego Smart Brick sets launch with several sensors disabled, including microphone, light sensor, and distance measurement, to be unlocked through future products and software updates.
fromThe Verge
1 month ago
Gadgets

Testing Lego's Smart Bricks with my two kids

Lego Smart Bricks underutilize their advanced sensing capabilities in initial sets, delivering primarily light and sound effects that fail to sustain children's engagement.
Gadgets
fromThe Verge
1 month ago

You can't replace the battery in Lego's Smart Bricks - and many of its sensors aren't available yet

Lego Smart Brick sets launch with several sensors disabled, including microphone, light sensor, and distance measurement, to be unlocked through future products and software updates.
Gadgets
fromThe Verge
1 month ago

Testing Lego's Smart Bricks with my two kids

Lego Smart Bricks underutilize their advanced sensing capabilities in initial sets, delivering primarily light and sound effects that fail to sustain children's engagement.
E-Commerce
fromFast Company
1 month ago

Lego Group grew its revenue by double digits in 2025. The toymaker owes its success to these 2 bold strategies

Lego achieved 12% revenue growth to $13.2 billion in 2025 despite consumer spending constraints, driven by innovative products and expanded portfolio across multiple market segments.
Board games
fromEsquire
1 month ago

This New Luigi Lego Set Is Making Me Feel Like a Kid Again

Lego releases Luigi & Mach 8, a full-size adult-targeted speedster vehicle set with 2,234 pieces, shipping April 1 with pre-orders available now.
Video games
fromKotaku
1 month ago

Lego Finally Announces A Mario Minifig Is Coming

Nintendo confirmed a Lego Mario minifigure will release in 2027 with new sets unconnected to previous interactive Mario playsets.
Arts
fromArtnet News
2 months ago

From Warhol to Haring-Every Lego Art Set, Ranked

Godtfred Kirk Christiansen's 1958 interlocking brick patent launched modern Lego, inspiring diverse Lego Art sets that reinterpret iconic artworks for all ages.
Education
fromEngadget
3 months ago

Lego's latest educational kit seeks to teach AI as part of computer science, not to build a chatbot

Lego Education released AI curricula and kits teaching foundational AI and computer science for K-8, emphasizing offline, teacher-led, collaborative learning without data transfer.
Gadgets
fromYanko Design - Modern Industrial Design News
1 month ago

8 LEGO Architecture Sets So Good They Belong in a Museum, Not a Toy Aisle - Yanko Design

LEGO has evolved from disposable toys into collectible display pieces for adult enthusiasts, with official sets and fan designs featuring architectural detail and dramatic lighting.
fromDigiday
2 months ago

Lego is building out an in-house programmatic team

Lego is building up an in-house programmatic media buying team and hiring programmatic experts in the United States and Denmark. It's among several advertisers currently deepening in-house media benches. The brickmaker advertised for five programmatic roles during January, including positions for a global programmatic media manager, programmatic media associates and media planning associates. The hires are a sign that the company is further developing the in-house media unit it first established in 2024.
Marketing tech
Miscellaneous
fromBuzzFeed
2 months ago

16 Train Sets For Kids That'll Provide Hours Of Fun

Train toys—from wooden sets to electric replicas and Lego—spark hours of fun, learning, creativity, and lasting memories for all ages.
#lego-deals
fromwww.theverge.com
1 month ago

What if your real computer was a super-sized Lego computer brick?

The M2x2 is largely a 3D-printed case for a Mac Mini, one you can freely print at home yourself, but it's not just a shell. He's outfitted it with a 7-inch IPS touchscreen display, and a full array of additional ports and SD card reader thanks to an integrated USB-C hub.
Gadgets
E-Commerce
fromApartment Therapy
2 months ago

Celebrate National LEGO Day with These 12 Gorgeous Sets That Double as Decor

National LEGO Day features up to 30% off select LEGO sets at Amazon, QVC, and other retailers, including DUPLO and detailed builds for gifts.
fromBuzzFeed
2 months ago

Just 40 Toys That'll Have Your Kids Completely Entranced (And, Hopefully, Out Of Your Hair)

As a parent myself, I know what I'm mostly looking for when buying another toy is that it'll ACTUALLY keep my kids engaged long enough to bring a sliver of peace to my home (a tough task, to say the least!). From Magna-Tiles and the new Toniebox 2 to colorful sensory tubes and a LeapFrog Touch and Learn eReader, my kids have tried out enough of these items to lead you in the right shopping direction!
Parenting
E-Commerce
fromBuzzFeed
2 months ago

If You're Looking For Toys The Whole Family Love, Here Are 26 Of 'Em

Playful, tactile, and educational gifts—Throw Throw Burrito, NeeDoh Nice Cube, dual-tip acrylic markers, and an easy-to-use telescope—encourage family fun, creativity, and curiosity.
Arts
fromArtnet News
2 months ago

The Met and Lego Reimagine Monet's Water Lilies as a 3,179-Brick Art Set

The Metropolitan Museum of Art and Lego are offering a 3,179-piece, $249.99 Lego Art kit reproducing Monet's Bridge Over a Pond of Water Lilies.
fromYanko Design - Modern Industrial Design News
1 month ago

These Magnetic LED Blocks Snap Together Like LEGO Lighting - Yanko Design

Most lighting is still sold as fixed objects: a floor lamp for the living room, a task lamp for the desk, a strip for the TV, each designed for one spot and one job. That clashes with the way people actually live now, moving desks, rearranging rooms, switching from work to play in the same corner, while the lamps stay stubbornly tied to a single idea of the space.
Design
Gadgets
fromThe Verge
1 month ago

Lego's Smart Brick is here, and it transforms these new Star Wars sets

Lego's Smart Brick integrates a miniature computer, microphone, and NFC technology into a standard brick, enabling interactive experiences across eight new Star Wars-themed sets ranging from $69.99 to $159.99.
Gadgets
fromYanko Design - Modern Industrial Design News
2 months ago

This LEGO Furby 30th Anniversary Build Comes With Working Eyes and a Secret Agent Hidden in Its Head - Yanko Design

A 1,700-piece LEGO Furby recreates the toy's expressive features, nostalgic paranoia, and designer Easter eggs with practical mechanisms and collector-sized scale.
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