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#social-media #advertising #meta #digital-marketing #youtube #marketing #ai #digital-advertising #user-experience
#threads
Social media marketing
fromTNW | Insights
1 day ago

Threads redesigns web interface and adds direct messages to desktop for the first time

Threads is redesigning its web interface to include direct messages, a navigation sidebar, and a cleaner single-feed layout.
Social media marketing
fromTNW | Insights
1 day ago

Threads redesigns web interface and adds direct messages to desktop for the first time

Threads is redesigning its web interface to include direct messages, a navigation sidebar, and a cleaner single-feed layout.
more#threads
#pinterest
more#pinterest
#social-media
Social media marketing
fromMiami Herald
8 hours ago

Explore the power of social media ads in shaping consumer behavior

Social media has transformed product discovery, with platforms like YouTube, Instagram, and TikTok dominating consumer behavior and advertising strategies.
Digital life
fromForbes
16 hours ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Social media marketing
fromMiami Herald
8 hours ago

Explore the power of social media ads in shaping consumer behavior

Social media has transformed product discovery, with platforms like YouTube, Instagram, and TikTok dominating consumer behavior and advertising strategies.
Media industry
fromNieman Lab
6 days ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
more#social-media
fromNonprofit Tech for Good
8 hours ago

7 Steps to Turn Your SMS Program into a Storytelling Engine

SMS is one of the most underused answers to that problem. Texts get opened, they feel personal, and the barrier to respond is lower than almost any other channel. When you ask a question, people answer. And what comes back can become some of your most compelling content.
Fundraising
Online marketing
fromMiami Herald
10 hours ago

Inside LLM SEO: How to optimize and measure your brand's visibility

Learning faster than competitors is crucial for businesses to adapt to LLM SEO and maintain a competitive edge.
Media industry
fromwww.independent.co.uk
5 hours ago

TikTok content creators to benefit from new feature to help grow their businesses

The Independent provides essential journalism on critical issues, while a new Visa debit card enhances financial management for UK TikTok creators.
Television
fromThe Hollywood Reporter
15 hours ago

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.
Marketing
fromThedrum
3 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Psychology
fromThe Verge
8 hours ago

Silicon Valley has forgotten what normal people want

LLMs are not a groundbreaking discovery; many concepts they embody have been known for a long time.
#youtube
Media industry
fromAdExchanger
3 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Digital life
fromThe Verge
4 days ago

YouTube's mobile app finally lets you share timestamped videos

YouTube is replacing the Clips feature with a new option to share videos from a specific timestamp in the mobile app.
Online marketing
fromTech Times
5 days ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
Media industry
fromAdExchanger
3 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Digital life
fromThe Verge
4 days ago

YouTube's mobile app finally lets you share timestamped videos

YouTube is replacing the Clips feature with a new option to share videos from a specific timestamp in the mobile app.
Online marketing
fromTech Times
5 days ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
more#youtube
#meta
Silicon Valley
fromSFGATE
5 hours ago

Meta continues Reality Labs layoffs as even larger cuts reportedly loom

Meta laid off over 700 employees in California, primarily from its Reality Labs division, amid ongoing financial losses and plans for further global cuts.
Law
fromwww.amny.com
12 hours ago

Op-ed | A jury told Meta its platforms harm children. Here's what New York parents need to know. | amNewYork

Meta was ordered to pay $375 million for harming children's mental health and failing to prevent child exploitation.
Marketing tech
fromAdExchanger
5 days ago

Meta Is Launching An Easy Button For CAPI | AdExchanger

Meta simplifies conversion tracking with a one-click implementation of its conversions API, making it more accessible for advertisers.
Silicon Valley
fromSFGATE
5 hours ago

Meta continues Reality Labs layoffs as even larger cuts reportedly loom

Meta laid off over 700 employees in California, primarily from its Reality Labs division, amid ongoing financial losses and plans for further global cuts.
Law
fromwww.amny.com
12 hours ago

Op-ed | A jury told Meta its platforms harm children. Here's what New York parents need to know. | amNewYork

Meta was ordered to pay $375 million for harming children's mental health and failing to prevent child exploitation.
Marketing tech
fromAdExchanger
5 days ago

Meta Is Launching An Easy Button For CAPI | AdExchanger

Meta simplifies conversion tracking with a one-click implementation of its conversions API, making it more accessible for advertisers.
more#meta
fromZDNET
10 hours ago

The new Roku City screensaver game has me hooked - and it's free to play

Roku City Dash is set in Roku City, featuring iconic buildings and Easter eggs. Players aim to keep their spaceship flying as long as possible, with a high score to beat.
Games
#meta-platforms
Tech industry
from24/7 Wall St.
11 hours ago

Meta vs. Alphabet: One Just Handed Investors a 40% Return - The Other Is Still Stalling

Meta's advertising revenue surged, while Alphabet's growth was driven by its cloud services, leading to divergent stock performances.
Marketing tech
fromMobile World Live
6 days ago

Meta poised to take Google ad revenue crown

Meta Platforms will surpass Google in total advertising revenue by 2026, marking a significant shift in the digital advertising landscape.
Tech industry
from24/7 Wall St.
11 hours ago

Meta vs. Alphabet: One Just Handed Investors a 40% Return - The Other Is Still Stalling

Meta's advertising revenue surged, while Alphabet's growth was driven by its cloud services, leading to divergent stock performances.
Marketing tech
fromMobile World Live
6 days ago

Meta poised to take Google ad revenue crown

Meta Platforms will surpass Google in total advertising revenue by 2026, marking a significant shift in the digital advertising landscape.
more#meta-platforms
Chicago Blackhawks
fromDefector
1 day ago

Someone Appears To Be Stuck On The Jumbotron | Defector

Virginia Tech's spring game faced unexpected chaos with a skydiver incident, overshadowing the new coaching era under James Franklin after a challenging previous season.
NYC music
fromInsideHook
2 days ago

This New App Helps You Revisit Great Concerts

A new app called Gigs consolidates live music experiences by importing data from various sources, enhancing the concertgoer experience.
European startups
fromThedrum
1 day ago

impact.com appoints a raft of new Business Development Representatives as the technology company's client roster grows by more than 50%

impact.com expands its team in EMEA following a $150 million investment to enhance partnership automation technology.
Chicago Cubs
fromBleacher Nation
2 days ago

Can I Live Stream Sporting Events in a Sportsbook App? Sportsbook Streaming in 2026 - Bleacher Nation

Sportsbook apps now offer live streaming of events, enhancing the betting experience with integrated viewing options.
#bluesky
more#bluesky
Business
from24/7 Wall St.
4 days ago

Snap Was Always A Terrible Company

Snap laid off 1,000 employees and cut job openings to reduce costs by $500 million, but struggles with revenue growth and market position.
Music
fromAV Club
5 days ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Video games
fromGamesBeat
6 days ago

Roblox is turning its product roadmap into advertising inventory

Roblox launched a Makeup feature allowing creators to sell avatar items, collaborating with e.l.f. Beauty for sponsored content and in-game experiences.
Web design
fromThedrum
6 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
#trade-association
Marketing tech
fromThedrum
11 hours ago

10x social share growth for American Trade Association

The Trade Association rebuilt its website on Ibexa DXP to improve content accessibility and management for policymakers and regulators.
Marketing tech
fromThedrum
13 hours ago

10x social share growth for American Trade Association

The Trade Association rebuilt its website on Ibexa DXP to improve content accessibility and management for policymakers and regulators.
Marketing tech
fromThedrum
11 hours ago

10x social share growth for American Trade Association

The Trade Association rebuilt its website on Ibexa DXP to improve content accessibility and management for policymakers and regulators.
Marketing tech
fromThedrum
13 hours ago

10x social share growth for American Trade Association

The Trade Association rebuilt its website on Ibexa DXP to improve content accessibility and management for policymakers and regulators.
more#trade-association
#pandora
Marketing
fromThedrum
23 hours ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign.
Marketing
fromThedrum
1 day ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign, achieving exceptional click-through rates.
Marketing
fromThedrum
23 hours ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign.
Marketing
fromThedrum
1 day ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign, achieving exceptional click-through rates.
more#pandora
Online marketing
fromThedrum
17 hours ago

How to crush your Q4 Digital Marketing Strategy

Focus on immediate revenue opportunities during Q4, prioritizing customer engagement and user experience over long-term projects.
Media industry
fromDigiday
1 day ago

As upfront negotiations near, buyers chart path through complex sports market

Fragmentation of sports broadcasting complicates viewing for fans and advertising strategies for brands.
#digital-advertising
Marketing tech
fromwww.marketingdive.com
1 day ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
fromInc
5 days ago
Marketing tech

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Marketing tech
fromwww.marketingdive.com
1 day ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing
fromThedrum
1 day ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing tech
fromInc
5 days ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
more#digital-advertising
#advertising
Marketing tech
fromExchangewire
3 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromExchangewire
3 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
more#advertising
#retail-media
Marketing
fromDigiday
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Online marketing
fromThe Drum
1 day ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing
fromAdExchanger
4 days ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromDigiday
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Marketing tech
fromTNW | Artificial-Intelligence
7 hours ago

Semrush Brand Visibility Framework launches at Adobe Summit as AI search rewrites discovery rules

Semrush launched a Brand Visibility Framework to measure brand presence across AI-generated answers and traditional search amid declining organic click-through rates.
Online marketing
fromInc
5 days ago

This New Reddit Integration Helps Companies Connect With Their Customers Where They Already Are

HubSpot now allows users to run Reddit marketing campaigns directly through its CRM platform.
Media industry
fromObserver
3 days ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
#ai
Marketing tech
fromAol
11 hours ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromThe Drum
13 hours ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
fromCreative Review
1 day ago
Marketing tech

The ad industry, AI and the environment

AI's environmental impact is often overlooked, with significant consequences for vulnerable communities and the planet.
fromAdExchanger
23 hours ago
Marketing tech

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.
Marketing tech
fromAol
11 hours ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromThe Drum
13 hours ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Marketing tech
fromAdExchanger
23 hours ago

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.
more#ai
Media industry
fromAdExchanger
3 days ago

Reaching For More Reach | AdExchanger

Diverse-owned media companies are innovating with first-party data to maintain relevance amid declining traffic and advertiser demand for scale.
Marketing tech
fromAdExchanger
1 day ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
Social media marketing
fromThedrum
3 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
fromGamesBeat
3 days ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Marketing tech
fromInman
5 hours ago

The old marketing playbook is breaking down

Smart brands like Liquid Death prioritize actual sales results over traditional metrics in their marketing strategies.
Marketing tech
fromThedrum
12 hours ago

StackAdapt and Broadsign Team Up to Streamline Political pDOOH Ad Buys

Native support for Broadsign Auction Packages streamlines political ad campaign execution across screens and key audience segments.
Marketing
fromDigiday
4 days ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
Marketing tech
fromMiami Herald
11 hours ago

How AI is reshaping brand visibility: What businesses need to know

AI tools are reshaping brand visibility, prioritizing clarity and verifiability over traditional ranking metrics.
Marketing tech
fromForbes
10 hours ago

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.
fromThedrum
6 days ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Marketing tech
fromForbes
16 hours ago

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.
Marketing tech
fromDigiday
1 day ago

From page views to propensity: How the Daily Mail is retooling for a zero-click world

The Mail is shifting focus from page views to quality engagement metrics like time spent and repeat visits due to changes in user behavior.
Marketing tech
fromEMARKETER
1 day ago

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.
Social media marketing
fromDigiday
6 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
Marketing tech
fromMarketing Dive
1 day ago

Viant acquires TVision to realize CTV advertising trifecta

Viant acquires TVision Insights for $40 million to enhance ad measurement and improve programmatic ad-buying capabilities.
Marketing tech
fromExchangewire
4 days ago

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
Social media marketing
fromTechCrunch
2 weeks ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
Marketing tech
fromThe Hollywood Reporter
6 days ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
Marketing tech
fromExchangewire
5 days ago

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

StackAdapt launched a Live Events campaign workflow to enhance CTV advertising during live sports, addressing demand spikes and viewer experience.
Marketing tech
fromForbes
6 days ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Marketing tech
fromExchangewire
6 days ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
Marketing tech
fromExchangewire
6 days ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
Marketing tech
fromThedrum
6 days ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Marketing tech
fromThedrum
6 days ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
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