Social media marketing
fromFast Company
15 hours agoHow smart professionals rebrand in 2026
Trust is essential for converting visibility into client contracts, especially in an era dominated by AI-generated content.
In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.
Meta's recruitment of the founding team from Thinking Machines Lab follows a rejected $1 billion acquisition offer, marking a strategic pivot towards talent acquisition rather than outright purchase.
Sally Ng has a proven track record of driving commercial strategy and revenue growth across complex, multi-market environments, making her exceptionally well positioned to accelerate Adzymic's ambitions in North Asia.
Traditional thought leadership is losing impact. Long reports and gated content no longer capture attention in today's zero-click world. As a result, thought leadership is entering a new phase - experiential thought leadership. Engaging formats like interactive webinars, immersive events and podcasts make ideas felt and memorable rather than just consumed. Success depends on cross-team collaboration, testing and building experiences around real audience understanding.