"You're already at the top of a specific category. You just haven't defined the category clearly enough. The consultants charging premium rates are no smarter than you. But they got specific about exactly who they served and what outcome they delivered. What if that clarity is the only thing standing between you and the recognition you deserve?"
"Stop trying to help everyone. The professionals who charge the most serve the fewest types of people. They know exactly who gets the most from their expertise. Your ideal client isn't who could use your help. Your ideal client is who would be transformed by it."
"Generalists compete on price. Specialists compete on value. Every qualifier you add to your positioning makes you more magnetic to the right people. Revenue thresholds work. Company stage works. Industry focus works. The more specific you get, the more premium you appear."
Success as a thought leader requires narrowing your focus rather than serving everyone. Premium consultants succeed by identifying their highest-value clients and the specific transformations they deliver. Adding qualifiers to your positioning—such as revenue thresholds, company stage, or industry focus—signals expertise and attracts premium clients. Using ChatGPT prompts helps identify the three client types who benefit most from your expertise, ranked by impact. Specialists compete on value while generalists compete on price. The more specific your positioning becomes, the more magnetic you appear to ideal clients and the higher rates you can command.
#thought-leadership-positioning #ideal-client-definition #market-specialization #chatgpt-prompts #premium-pricing-strategy
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