Tech trends in retail and consumer goodsTech demand in retail/CPG remains high, driven by GenAI investments and industry events like third-party cookie deprecation.
Ad Tech Companies Should Test The Privacy Sandbox, Even Though It's Still 'A Train Wreck' | AdExchangerThe Chrome Privacy Sandbox is gaining significant traction with hundreds of companies actively testing the APIs, receiving feedback from ad tech industry players.
Google Won't Pull Cookies In 2024 | AdExchangerGoogle has delayed third-party cookie deprecation on Chrome repeatedly due to industry and regulatory pressures.
Ad Tech Companies Should Test The Privacy Sandbox, Even Though It's Still 'A Train Wreck' | AdExchangerThe Chrome Privacy Sandbox is gaining significant traction with hundreds of companies actively testing the APIs, receiving feedback from ad tech industry players.
Google Won't Pull Cookies In 2024 | AdExchangerGoogle has delayed third-party cookie deprecation on Chrome repeatedly due to industry and regulatory pressures.
Media Briefing: Publishers are still prepping for cookie deprecation despite Google's delayThe delay in third-party cookie deprecation provides publishers with more time to develop cookie-less solutions.
Why connectivity is critical for clean rooms to turn signal loss into signal gainClean room technology aids in signal gain post-third-party cookie deprecation.Marketers are leveraging omnichannel strategies to personalize interactions and drive business outcomes.
Qloo Snags $25 Million In Series C Funding To Unravel The Mystery Of Consumer Tastes | AdExchangerQloo raises $25 million in Series C funding led by AI VenturesQloo's AI-powered recommendation API sees increased demand due to data privacy regulations and cookie deprecation.