Media industry
fromwww.independent.co.uk
3 days agoDavid Dimbleby laments crazy' BBC events broadcast team decision
The Independent emphasizes the importance of accessible journalism and the need for on-ground reporting in critical societal issues.
Peter Tork from the Monkees had a strange little quirk. Sometimes, when other actors were delivering their lines Tork would unthinkingly mouth their dialogue along with them, as seen in this YouTube compilation. Once you spot it, it makes the show (which was already kinda weird) weird in a whole new way.
When you open your Peacock mobile app this summer, you might see the AI likeness of TV host Andy Cohen pop up on your homepage. In an announcement on Friday, NBCUniversal said Cohen's avatar will serve as a guide through Peacock's 'infinitely swipeable' feed of clips from Bravo shows, like Love Island, The Real Housewives series, and Below Deck.
Scientists of the 1970s look to the past and future of telecommunications, and a rainbow against a blue sky dazzles a reader, in this week's peek at Nature's archive. This article features text from Nature's archive. By its historical nature, the archive includes some images, articles and language that by twenty-first-century standards are offensive and harmful.
A sitting president publicly signaling that he wants CNN sold is corrosive. It is abnormal for the White House to treat the ownership of a major news network as a matter of personal interest. When regulatory atmospherics appear to align with presidential preference, that warrants scrutiny.
Of the $43.9 billion that advertisers in the U.S. are expected to spend on creator marketing in 2026, most of that money - 55% - will go towards ads amplifying the creators' content, not to the actual creation and posting of content by the creators themselves. And that spend is only increasing as creator content becomes a more popular choice for ad creative and paid amplification provides brands with the analytics to be able to more effectively gauge the impact of creators' content.
For multiple generations of Americans, Johnny Carson is closely linked with the concept of home. Whether his name conjures fuzzy memories of drifting off to the quiet soundtrack of television static and a parent's laughter, or brings to mind tuning in to hear his take on the news after a long work day, many remember Carson as a nightly ritual.
Two decades after its first upload, YouTube is entering its next chapter with a refreshed global marketing identity developed in-house by YouTube Creative Studio. Rolling out across Shorts, Music, TV, Premium and Kids, the system is designed to unify a brand that now lives across formats, screens and cultures, while staying rooted in the content that made it a cornerstone of the internet in the first place.
Google has been coveting lucrative TV ad budgets for more than a decade. But despite stats showing that an increasing amount of YouTube viewing takes place on TV sets in the living room, its ad sellers faced a hurdle. Many advertisers and agencies classified YouTube as "online video" or "social media," treating it as a separate part of the media plan from TV.
In order to 'modernise' what we have seen is the TV industry has taken its content, stuck it on a server, and, well, that's it. There's no masking the obvious - It looks like it wishes it didn't have to change. What else could they have done? Have any large TV companies embraced the world outside their own nation? Have any got stuck into interactive formats? Embraced shorter content? New types of ads or funding?
But that's unlikely to put a hold on M&A activity among major TV and streaming companies. The first question becomes what do WBD's spurned suitors do in response? Paramount and Comcast's NBCUniversal are unlikely to pair up given the U.S. Federal Communications Commission's broadcast ownership rules (and the U.S. government's antagonistic relationship toward Comcast). But there are (much) smaller targets on the market: A+E Global Media, AMC Networks, Lionsgate, Starz, etc.
The television show I'm most enjoying right now: There is a Hollywood story in David Niven's autobiography Bring on the Empty Horses, in which the screenwriter Charles MacArthur asks Charlie Chaplin how to make the comic pratfall scene of a person slipping on a banana peel new again. Chaplin suggests that MacArthur start with a lady walking down the street and cut to a shot of the banana peel on the sidewalk, which the lady steps over-right before she falls down a manhole.
"Until maybe eight years ago, television in and of itself was a very clean and tidy well-lit marketplace. It was very clear and easy to understand this television universe. "What's happened is, with the rise of streaming, particularly through the pandemic, we're seeing streaming begin to rival and sometimes exceed linear viewership. "And that has created a massive amount of fragmentation for the television universe."